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This logo design was also used by then-sister stations WGBA-TV, WFGX-TV, WPGX-TV, WVFT-TV, WQRF-TV and WLAX-TV at the same time when owned by Tampa Bay, Florida-based Family Group Broadcasting, whose flagship station was WFTS-TV.


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In 2000, WFTX began branding as "Fox 4," becoming the last commercial television station in the Fort Myers–Naples market to begin identifying by its universal cable channel in the area (CBS affiliate WINK-TV also forgoes mention of its over-the-air channel within its branding, but only identifies by its call letters). This logo adopted at that was a modification of the logo used by Fox owned-and-operated outlet KDFW in Dallas–Fort Worth (which adopted its original white, black and blue variant, with the latter used as the color for the "4" box background) during that same time period.


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