In February 1992, Green Bay's original Fox affiliate WXGZ (channel 32) went dark due to financial problems, it would return to the air two years later as WACY-TV. WGBA became the second Fox affiliate for the Green Bay market on February 13, 1992, a day after WXGZ's shutdown, and rebranded as "Fox 26".
In August 28, 1995 WGBA-TV swapped affiliations with WLUK-TV (channel 11), becoming the NBC affiliate for the Green Bay market as part of a group affiliation deal with SF Broadcasting who purchased four stations (including WLUK-TV) from Burnham Broadcasting and become Fox affiliates; WGBA then became known on-air as "NBC 26".
NBC 26 News logo (1996-1998). The station's news operation began on July 19, 1996.