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WGR-TV

1954–1964

WGR Logo 4.jpg
Wgr0264.jpg

1964–1966

206 WGR logo 3.jpg

1966–1971

206 WGR Logo 1.jpg

1971–1983

WGR-TV (1971-1983).PNG

WGRZ (-TV)

1983–1988

WGRZ1983.svg
WGRZ (1983-1988).PNG

Taft traded channel 2 to General Cinema in exchange for Miami-based independent station WCIX in 1983, and on May 1 of that year, due to FCC rules in effect then, modified its callsign to WGRZ-TV, with the Z meant to be construed as the number 2. The station changed its logo to go along with the change.

1988–1996

1988–1994

WGRZ (1988-1994).PNG

1994–1996

WGRZ (1994-1996).PNG

1996–present

1996–2011

WGRZcom NBC 2.svg

2011–present

WGRZ (2011).svg

On October 3, 2011, WGRZ initiated an online poll to let its viewers select a new station logo. The five proposed logos are based on the current logo used since 1998, though each features the NBC peacock logo aligned at the bottom left (and in one design, right) of the Helvetica Extended "2" (instead of to the left of the top hook of the "2" as in the current logo). Each of the designs also feature the WGRZ callsign and On Your Side slogan, rendered in the Eurostile font. The updated logo made its debut on October 29, 2011, coinciding with the station's switch to HD newscasts.

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