The station first signed on the air on March 27, 1950 as a primary CBS affiliate. Originally broadcasting on VHF channel 9, it was the second television station to sign on in the Louisville market and the state of Kentucky (after NBC affiliate WAVE, which started in November 1948). It moved to VHF channel 11 on February 7, 1953, one of several channel shifts resulting from the Federal Communications Commission's 1952 Sixth Report and Order. Under the same decree, WAVE-TV relocated from channel 5 to channel 3.
1953–1956[]
LOGO MISSING
1956–1960[]
LOGO MISSING
1960–1967[]
SVG NEEDED
1967–1971[]
SVG NEEDED
1971–1975[]
SVG NEEDED
1975–1977[]
SVG NEEDED
1977–1982[]
1982–2006[]
This logo resembles what NBC affiliate WPXI (channel 11) in Pittsburgh would later use since 1987.
1982–1991[]
WHAS-TV switched affiliations with WLKY (channel 32) on September 8, 1990, becoming an ABC affiliate. At the time of the switch, ABC was the second-most-watched network in the country (after NBC), and the network was concerned with WLKY's ratings; CBS was at a distant third during the midway-point of president Laurence Tisch's helming of the network.
Logo as a CBS affiliate (1982–1990)
"Get Ready for Action 11" (1989)
1991–1997[]
1997–2006[]
SVG NEEDED
2006–2018[]
SVG NEEDED
The "11" was taken out of its circle, and placed in a box.
Alternate logo (2006-2013)
WHAS 11 News logo (2006-2018)
Alternate variant
"First Alert Storm Team" logo
2018–present[]
The serifs were removed, and now the "11" resembles that of KCBD since 1994 and sister station WXIA-TV since 2019.