This article is about the independent TV station in Boston. For the defunct TV station in the same area as this station formerly used the WHDH callsign, see WHDH-TV (1957–1972). For the first license of channel 7 in Boston, which existed from 1948 to 1982, see WNAC-TV (Boston). For the K-pop musician which has the same name as the former branding of this station, see SE7EN.
Channel 7 was relaunched under a new license and ownership as WNEV-TV at 5:55 AM on May 22, 1982. The call letters originally stood for New England Vision, and was owned-and-operated by New England Television (ran by grocery magnate David Mugar). Here, this logo is also known as "SE7EN".
There's a New Day Dawning (1982)
Tom Ellis & Robin Young promo (1982)
Station ID used as newscast intro
"We've Got The Touch, You and Channel 7" ID (1983-1984)
"You and Channel 7, We've Got The Touch" ID (1984-1985)
The 1987 logo was carried over when WNEV changed its call letters to the current WHDH on March 12, 1990, when New England Television acquired WHDH-AM on August 7, 1989.
The "Rainbow 7" logo (1992–1993)
The One to Watch
Station ID (Early 1990)
"Get Ready for Channel 7" (1990-1991)
Mugar sold WHDH to Sunbeam Television (then owned by Worcester native Ed Ansin) on April 22, 1993. As a result, it adopted a different "circle 7" logo, this time borrowed from now-sister station WSVN in Miami–Fort Lauderdale; the logo has been used by the station ever since, surviving two network affiliation changes.