This article is about the independent TV station in Boston. For the defunct TV station in the same area as this station formerly used the WHDH callsign, see WHDH-TV (1957–1972). For the first license of channel 7 in Boston, which existed from 1948 to 1982, see WNAC-TV (Boston). For the K-pop musician which has the same name as the former branding of this station, see SE7EN.
Channel 7 was relaunched under a new license and ownership as WNEV-TV at 5:55 AM on May 22, 1982. The call letters originally stood for New England Vision, and was owned-and-operated by New England Television (ran by grocery magnate David Mugar). Here, this logo is also known as "SE7EN".
The 1987 logo was carried over when WNEV changed its call letters to the current WHDH on March 12, 1990, when New England Television acquired WHDH-AM on August 7, 1989.
The "Rainbow 7" logo (1992–1993)
Mugar sold WHDH to Sunbeam Television (then owned by Worcester native Ed Ansin) on April 22, 1993. As a result, it adopted a different "circle 7" logo, this time borrowed from now-sister station WSVN in Miami–Fort Lauderdale; the logo has been used by the station ever since, surviving two network affiliation changes.