WHEC-TV

This page only shows primary logo variants. For other related logos and images, see: News

1953–1959	1953–1959	1959–1961	1961–1969	1969–1971	1971–1979
1979–1987	1987–1989	1989–1993	1993–1995	1995–2004	2004–present

WHEC-TV/WVET-TV

1953–1959

Originally signed on the air on November 1, 1953 as the only station on VHF channel 10 that founded by then-Rochester-based (now based in McLean, Virginia) Gannett Company [publisher of the Democrat and Chronicle and the Rochester Times-Union and owners of CBS Radio Network affiliate WHEC (1460 AM, now WHIC)] and WVET-TV, co-owned with the Veterans Broadcasting Company, owners of WVET radio (1280 AM, now WHTK), were granted shared operation of channel 10; the two separately owned stations would use the same broadcast license and transmitter, but broadcast from separate studios.

1959–1961

On November 15, 1961, the split-channel, shared-time arrangement ended as Veterans sold its half of channel 10 to Gannett. Veterans subsequently acquired its own, fully owned station, WROC-TV (then on VHF channel 5) from Transcontinent Broadcasting. The completion of the deal made WHEC-TV the sole occupant of the channel 10 frequency in Rochester. The following year WHEC-TV became a full-time CBS affiliate, as the ABC affiliation moved to newly signed-on WOKR (VHF channel 13, now WHAM-TV)

WHEC-TV

1961–1969

1969–1971

1971–1979

When Gannett purchased the Combined Communications Corporation for $370 million on June 7, 1979, they sold channel 10 to a minority-led firm owned by Ragan Henry after concerns that Gannett would either have to sell off channel 10 or its newspapers due to the FCC's crackdown on television and radio stations and newspaper co-ownership.

1979–1995

ID bug (1986–1989)

1979–1987

Station ID/sign off slide

"Reach for the Stars" ID (1981–1982)

"We've Got the Touch!" ID #1 (1984–1985)

"We've Got the Touch!" ID #2 (1984–1985)

"Share the Spirit" ID (1986–1987)

"CBSpirit" ID (1987–1988)

"Television You Can Feel" ID (1988–1989)

Sign-off variant

In 1983, the Henry group traded channel 10 to the original Viacom in exchange for a pair of radio stations, WDIA in Memphis and KDIA (now KMKY) in Oakland.

1987–1989

On April 6, 1989, channel 10 announced that it would switch to NBC, replacing WROC-TV (now on VHF channel 8). This move was the result of WROC-TV's poor performance and constant preemptions of its network programming (NBC was very intolerant of preemptions at this time). The swap brought channel 10 in-line with sister stations WNYT in Albany and WVIT in New Britain, Connecticut, which had recently renewed their NBC relationships. Channel 8 began airing Saturday morning programs and some daytime programs from CBS shortly after WHEC-TV announced its intent to affiliate with NBC, but the network switch did not take effect until August 13, 1989, which was the day after channel 10's affiliation contract with CBS expired.

1989–1993

Station ID

1992 PSA

1993–1995

Viacom purchased Paramount Pictures in 1994, and merged its five-station group (WHEC-TV, WNYT, WVIT, KMOV in St. Louis, and KSLA in Shreveport, Louisiana) into the Paramount Stations Group.

The "10" here was simplified into 3 lines instead of six lines (five for the transparent parts).

1995–2004

In June 1996, the Paramount Stations Group agreed to trade channels 10 and 13 to Saint Paul, Minnesota-based Hubbard Broadcasting in return for UPN affiliate WTOG (UHF channel 44) in St. Petersburg, Florida.

2004–present

External links

• WHEC.com

Template:TV stations in Rochester