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WHPN-TV

1999–2002

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WBUW

2002–2004

WBUW WB57 old.png

2004–2006

HeaderLogo 57 HeaderLogo 57 57 L HEADER.jpg

2006–2012

WBUW Madison CW.png

2012–2014

WBUW-Madison-Logo-2012.jpg

2014–2016

WBUW Madison WI 2014.jpg

2016

WBUW Madison WI Channel 57 5-2016.png

In January of 2016, WBUW began a branding transition in preparation for its loss of The CW affiliation. The station still used the above "CW 57" brand for its entertainment and network programming, but used "Channel 57" for its locally-produced content. This logo and those shown below would still appear on some WIFS programming after September 2016.

WIFS

2016–2019

WBUW Wisconsin 57 (2016).png

When The CW moved to WMTV-DT2 in September 2016, WBUW became an independent station and unveiled this logo and a new branding, "Wisconsin's 57 Television." The station would adopt the WIFS call sign on December 1, 2016.

2019

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On February 1, 2019, WIFS dropped all local and syndicated programming, replacing them with programming from Ion Life.

2019–2021

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2021-present

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