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1954–1959[]

WINK-TV 1954

WINK-TV began broadcasting on March 23, 1954, owned by the family of taxicab magnate and Cleveland Browns founder Mickey McBride along with WINK radio (1240 AM, later used on 1200 AM; and 96.9 FM). WINK-TV was the first television station in Southwest Florida and is the fifth-oldest surviving station in the state. Although the call letters appear to be an outgrowth of its CBS affiliation, in fact they were simply carried over from its radio sister, which adopted them in 1944—seven years before the CBS Eye made its first appearance.

It carried programming from the four major networks of its era: CBS, NBC, ABC and DuMont in the first two decades of its existence. However, it has always been a primary CBS affiliate.

1959–1966[]

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1966–1983[]

1983–1993[]

The station has identified almost exclusively with its call letters since the mid-1980s. This is due in large part to the extremely high penetration of cable and satellite in Southwest Florida—one of the highest in the nation. Cable and satellite are all but essential for acceptable television reception in much of the market, even in the digital age.

1993–1995[]

Logopedia InfoWhite LOGO MISSING

1995–2003[]

WINK 1990s

2003–present[]

2003–2017[]

WINK wordmark (2003-2017)

2003–2006[]

WINK (2003)
Designer:  RudeHoney
Typography:  Helvetica Neue
Launched:  2003

2007–2017[]

WINK (2007)
Designer:  Giant Octopus (2007–2014)
In-house (2014–2017)
Typography:  Helvetica Neue
Gotham (graphics, 2014–2017)
Launched:  2007

2017–2023[]

WINK 2021 vector

2023-present[]

WINK-TV (2023)
Designer:  Vivid Zero
Typography:  Custom text (logo)
Avenir (On-air graphics)
Launched:  2023

Video[]

External links[]


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