Originally signed on the air on November 7, 1953 as WIS-TV, a primary NBC affiliate on VHF channel 10, by the Broadcasting Company of the South, a subsidiary of the Liberty Life Insurance Company, owners of WIS radio (560 AM, now WVOC).
1962–1968
1968–1969
1969–1970
1970–1984
Then-corporate sibling WTOL in Toledo and WSFA in Montgomery used a similar logo from 1970s.
1984–1991
The logo seen above is identical to the one used by ABC affiliate WPLG in Miami–Fort Lauderdale prior to 1982.
1991–2003
1991–1997
The "-TV" suffix was omitted in 1992, long after its AM radio station of the same callsign was sold.
1Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 2Owned by Schurz Communications, Gray operated KGHZ through an SSA. 3Owned by Entravision Communications, Gray operates KDCU through a JSA. 4Gray operates this station owned by American Spirit Media. 5Gray operates this station owned by Tegna through an SSA. 6The E.W. Scripps Company operates this station through an SSA. 7Gray operates this station owned by Tougaloo College. 8Joint venture with Ryman Hospitality Properties. 9Gray operates this station owned by SagamoreHill Broadcasting through an SSA. 10Sale of this station to an Allen Media Broadcasting pending FCC approval. 11Sale of this station to VCY America pending FCC approval.
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel.
