Originally signed on the air on November 7, 1953 as WIS-TV, a primary NBC affiliate on VHF channel 10, by the Broadcasting Company of the South, a subsidiary of the Liberty Life Insurance Company, owners of WIS radio (560 AM, now WVOC).
Then-corporate sibling WTOL in Toledo and WSFA in Montgomery used a similar logo from 1970s.
The logo seen above is identical to the one used by ABC affiliate WPLG in Miami–Fort Lauderdale prior to 1982.
The "-TV" suffix was omitted in 1992, long after its AM radio station of the same callsign was sold.
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel.
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