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WISC2 (cable-only)[]

1996–1998[]

Logopedia InfoWhite LOGO MISSING

In 1996, WISC-TV launched "WiSC2," a local cable channel that served as secondary outlet for WISC programming.

TVW/WISC-DT2[]

1998–2001[]

TVW-WISC-TV-1998-2001

Two years after its launch, WISC-TV gained affiliation with The WB for WiSC2, which was rebranded to "TVW" (for TeleVision Wisconsin Network, named after WISC-TV's license holder, TeleVision Wisconsin Inc.); along with Toledo, Ohio affiliate WT05, it was one of the few local cable-only WB affiliates to operate prior to the September 1998 launch of The WB 100+ Station Group. (However, the superstation feed of Chicago affiliate WGN-TV [now NewsNation] also acted as a cable/satellite-only default WB affiliate for many U.S. markets from 1995 to 1999.)

WISC began transmitting TVW over-the-air on its DT2 subchannel in the fall of 2000.

2001–2002[]

WB14tv-MadisonWI-2001-2002

In 2001, local cable provider Charter Communications relocated TVW to Channel 14, which led to an emphasis of cable channel position in TVW's branding.

2002–2006[]

UPN14-madison-wi-2002-2006

In August 2002, WB14 and WHPN swapped network affiliation: WHPN joined The WB and became WBUW, while WB14 joined UPN.

2006–2009[]

MyMadisonTV-2006-2009

When UPN amalgamated with The WB to become The CW (which affiliated with WBUW in Madison), UPN14 joined MyNetworkTV.

2009–present[]

2009–2022[]

WISC-TVW

In July 2009, WISC-TV restored TVW as the subchannel's primary branding.

2022–present[]

WISC-DT2 (Television Wisconsin) Madison WI 2022


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