WISC-DT2

1996–1998	1998–2001	2001–2002	2002–2006	2006–2009	2009–2022	2022–present

WISC2 (cable-only)

1996–1998

LOGO MISSING

In 1996, WISC-TV launched "WiSC2," a local cable channel that served as secondary outlet for WISC programming.

TVW/WISC-DT2

1998–2001

SVG NEEDED

Two years after its launch, WISC-TV gained affiliation with The WB for WiSC2, which was rebranded to "TVW" (for TeleVision Wisconsin Network, named after the license holder for WISC-TV, TeleVision Wisconsin Inc.); along with Toledo, Ohio affiliate WT05, it was one of the few local cable-only WB affiliates to operate prior to the September 1998 launch of The WB 100+ Station Group. (However, the superstation feed of Chicago affiliate WGN-TV [now NewsNation] also acted as a cable/satellite-only default WB affiliate for many U.S. markets from 1995 to 1999.)

WISC began transmitting TVW over-the-air on its DT2 subchannel in the fall of 2000.

2001–2002

SVG NEEDED

In 2001, local cable provider Charter Communications relocated TVW to Channel 14, which led to an emphasis of cable channel position in TVW's branding.

2002–2006

SVG NEEDED

In August 2002, WB14 and WHPN swapped network affiliations: WHPN joined The WB and became WBUW (now known as WIFS), while WB14 joined UPN.

Station ID (2006)

On-screen bug (2006)

2006–2009

SVG NEEDED

When UPN amalgamated with The WB to become The CW (which affiliated with WBUW in Madison), UPN14 joined MyNetworkTV.

2009–present

2009–2022

SVG NEEDED

In July 2009, WISC-TV restored TVW as the subchannel's primary branding.

2022–present

SVG NEEDED