When launching in 1956, WISC-TV used this logo to emphasize its position on the clear-reception VHF dial.
1960–1966[]
1966–1971[]
1971–1975[]
1975–1982[]
SVG NEEDED
1982–1990[]
SVG NEEDED
1990–2019[]
Slogan for WISC-TV from the 1990s ("In Touch").
Banner logo for WISC's news branding ("News 3"), used between 2001-2019.
Logo for "News 3" including WISC-TV's legal ID, c. 2018.
"News 3" logo (c. 2018) also promoting WISC-TV's website, channel3000.com
2019–present[]
On February 3, 2019, coinciding with that day's telecast of Super Bowl LIII by CBS and the unveiling of a new news set, WISC-TV unveiled a brand refresh for the station and its newscasts. The orange "play" button would later become a feature on other Morgan Murphy Media stations, including WKBT-DT/La Crosse, KXLY-TV/Spokane, and KAPP/KVEW in Central Washington, KAVU-TV/Victoria, TX, and KOAM-TV/Joplin, MO.
Logo for WISC-TV's "News 3 Now" and its Channel3000.com website.
1Owned by SagamoreHill Broadcasting, Morgan Murphy operates these stations under a shared services agreement. 2Indicates a station built and signed on by Morgan Murphy Media (then known as the Evening Telegram Company). 3Owned by Sullivan's Landing, LLC., Morgan Murphy operates this station under joint sales and shared services agreements.
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