When launching in 1956, WISC-TV used this logo to emphasize its position on the clear-reception VHF dial.
Slogan for WISC-TV from the 1990s ("In Touch").
Banner logo for WISC's news branding ("News 3"), used between 2001-2019.
Logo for "News 3" including WISC-TV's legal ID, c. 2018.
"News 3" logo (c. 2018) also promoting WISC-TV's website, channel3000.com
On February 3, 2019, coinciding with that day's telecast of Super Bowl LIII by CBS and the unveiling of a new news set, WISC-TV unveiled a brand refresh for the station and its newscasts. The orange "play" button would later become a feature on other Morgan Murphy Media stations, including WKBT-DT/La Crosse, KXLY-TV/Spokane, and KAPP/KVEW in Central Washington, and the latest one, KAVU-TV in Victoria, TX.
Logo for WISC-TV's "News 3 Now" and its Channel3000.com website.