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1956–1960 1966–1971 1971–1975 1975–1982 1982–1990 1990–2019 2019–present
1956–1960 1966–1971 1971–1975 1975–1982 1982–1990 1990–2019 2019–present

1956–1960[]

WISC-TV-Madison-WI-1950s

When launching in 1956, WISC-TV used this logo to emphasize its position on the clear-reception VHF dial.

1960–1966[]

Screen Shot 2020-01-27 at 10.42.40 PM

1966–1971[]

WISC-TV Madison WI 1960s
Screen Shot 2017-01-06 at 6.19.28 PM

1971–1975[]

Wisc0375

1975–1982[]

WISC-TV Madison WI 1977

1982–1990[]

WISC-TV Madison WI 1988

1990–2019[]

WISC 3 90 to 11

2019–present[]

WISC-TV Madison WI 2019

On February 3, 2019, coinciding with that day's telecast of Super Bowl LIII by CBS and the unveiling of a new news set, WISC-TV unveiled a brand refresh for the station and its newscasts. The orange "play" button would later become a feature on other Morgan Murphy Media stations, including WKBT-DT/La Crosse, KXLY-TV/Spokane, and KAPP/KVEW in Central Washington, KAVU-TV/Victoria, TX, and KOAM-TV/Joplin, MO.

Video[]

External links[]


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