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This page only shows primary logo variants.
For other related logos and images, see:
1954–1955 1955–1961 1961–1962 1962–1965 1965–1966 1966–1970 1970–1976
1954–1955 1955–1961 1961–1962 1962–1965 1965–1966 1966–1970 1970–1976
1976–1982 1982–1993 1993–1995 1995–2002 (primary), 2002–2007 (secondary) 2002–2007 2007–2012 2012–present
1976–1982 1982–1993 1993–1995 1995–2002 (primary), 2002–2007 (secondary) 2002–2007 2007–2012 2012–present

WTVW[]

1954–1955[]

WTVW-TV logo 1954

The station first signed on the air on October 27, 1954, as WTVW (for its on-air slogan "Wisconsin's Television Window"). In early 1955, the station was purchased by the Hearst Corporation, publishers of The Milwaukee Sentinel and owners of WISN radio (1130 AM); the new owners changed channel 12's call letters to WISN-TV, after its radio sister (whose calls were derived from now-defunct newspaper The Wisconsin News, which merged with the Sentinel 15 years prior to its sign-on; the WTVW calls are now used by the CW-affiliated station in Evansville, Indiana). The station originally operated as a primary ABC affiliate with a secondary DuMont affiliation. WISN-TV lost the DuMont affiliation when that network ceased operations in 1956, leaving it exclusively with ABC.

WISN-TV[]

1955–1961[]

WISN-TV logo 1955

1961–1962[]

WISN-TV logo 1961

WISN-TV switched affiliations with WITI (VHF channel 6) on April 2, 1961.

1962–1965[]

WISN-TV logo 1962

1965–1966[]

WISN-TV logo 1965

1966–1970[]

WISN-TV logo 1966

1970–1976[]

WISN-TV logo 1970

1976–present[]

WISN-TV 12

Shortly after WISN introduced this logo, the 1961 affiliation swap was reversed on March 27, 1977, as channel 6's owner Storer Broadcasting had better relations with CBS than ABC after its San Diego station KCST-TV (UHF channel 39, now an NBC-owned-and-operated station as KNSD) disaffiliated with the network over a 4-year dispute stemming from its then-affiliation on Tijuana-licensed XETV, also on channel 6.

1976–1982[]

WISN-TV logo 1976

1982–1993[]

WISN87

1993–1995[]

WISN logo 1993

1995–2002 (primary), 2002–2007 (secondary)[]

Wisn 1997
Logopedia InfoWhite SVG NEEDED

2002–2007[]

WISN contemporary 12

2007–2012[]

Wisn 2007

2012–present[]

WISN 2012 Logo

External links[]


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