This page only shows primary logo variants. For other related logos and images, see:
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| 1954–1955 | 1955–1961 | 1961–1962 | 1962–1965 | 1965–1966 | 1966–1970 | 1970–1976 |
| 1976–1982 | 1982–1993 | 1993–1995 | 1995–2002 (primary), 2002–2007 (secondary) | 2002–2007 | 2007–2012 | 2012–present |
WTVW[]
1954–1955[]

The station first signed on the air on October 27, 1954, as WTVW (for its on-air slogan "Wisconsin's Television Window"). In early 1955, the station was purchased by the Hearst Corporation, publishers of The Milwaukee Sentinel and owners of WISN radio (1130 AM); the new owners changed channel 12's call letters to WISN-TV, after its radio sister (whose calls were derived from now-defunct newspaper The Wisconsin News, which merged with the Sentinel 15 years prior to its sign-on; the WTVW calls are now used by the CW-affiliated station in Evansville, Indiana). The station originally operated as a primary ABC affiliate with a secondary DuMont affiliation. WISN-TV lost the DuMont affiliation when that network ceased operations in 1956, leaving it exclusively with ABC.
WISN-TV[]
1955–1961[]

1961–1962[]

| SVG NEEDED |
WISN-TV switched affiliations with WITI (VHF channel 6) on April 2, 1961.
1962–1965[]

| SVG NEEDED |
1965–1966[]

| SVG NEEDED |
1966–1970[]

| SVG NEEDED |
1970–1976[]
1976–present[]
Shortly after WISN introduced this logo, the 1961 affiliation swap was reversed on March 27, 1977, as channel 6's owner Storer Broadcasting had better relations with CBS than ABC after its San Diego station KCST-TV (UHF channel 39, now an NBC-owned-and-operated station as KNSD) disaffiliated with the network over a 4-year dispute stemming from its then-affiliation on Tijuana-licensed XETV, also on channel 6.
1976–1982[]

| SVG NEEDED |
1982–1993[]

| SVG NEEDED |
1993–1995[]
1995–2002 (primary), 2002–2007 (secondary)[]

| SVG NEEDED |
2002–2007[]
2007–2012[]

2012–present[]

| SVG NEEDED |
External links[]
| Newspapers: The Advocate | Times Union | Austin American-Statesman | Beaumont Enterprise | Connecticut Post | The Courier | The Dallas Morning News | Edwardsville Intelligencer | Greenwich Time | Houston Chronicle (Chron.com) | Huron Daily Tribune | Jacksonville Journal-Courier | Journal Inquirer | Laredo Morning Times | Manistee News Advocate | The Middletown Press | Midland Daily News | Midland Reporter-Telegram | New Haven Register | The News-Times | The Norwalk Hour | Plainview Daily Herald | The Pioneer | Record-Journal | The Register Citizen | San Antonio Express-News | San Francisco Chronicle (SFGate) | Seattle Post-Intelligencer | The Telegraph | Connecticut Magazine Weekly newspapers: Magazines: Hearst Magazines Digital Media: ELLEgirl.com | eCRUSH | eSPIN | Shondaland.com Hearst Magazines International: All About Soap | Company | Digital Spy | Elle | Esquire | Fotogramas | Fujin Gahō | Gente | Inside Soap | Prima | Psychologies | Quest | Quote | Real People | Red | Quo | Sugar | Zest
Hearst Television: Programming: Matter of Fact with Soledad O'Brien Predecessor companies: See also: Entertainment and syndication:
DailyINK | Hearst Entertainment | Hearst Media Production Group | King Features Entertainment (Others) | King Features Syndicate | NorthSouth Productions (50%) | RealAge | Reed Brennan Media Associates | Texture By Next Issue (part owner) | Verizon Hearst Media Partners (50%)2 Business Media: Real estate: Marketplaces: Defunct/dissolved/former assets: Notes
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| Owned Television Stations: KABC-TV (Los Angeles, CA) | KFSN-TV (Fresno, CA) | KGO-TV (San Francisco-Oakland-San Jose, CA) | KTRK-TV (Houston, TX) | WABC-TV (New York City, NY) | WLS-TV (Chicago, IL) | WPVI-TV (Philadelphia, PA) | WTVD (Raleigh-Durham-Fayetteville, NC) Affiliates Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. |





































