In 1994, station owner New World Communications announced a group deal with Fox that saw all of their stations switch to the fledgling network, and the station took over Fox from WKBD-TV and sent CBS to WGPR-TV,
This logo branding, currently in use by most of the Fox O&Os, is based on the Fox News logo; with their website names ("myfox(city name).com") based off the domain for the social network Myspace, which former Fox parent News Corporation briefly owned.
Alternate logo with legal station ID (2006-present)