On April 22, 1977, WJW-AM was sold, and due to an FCC law in place then that prohibited TV and radio stations in the same market, but with different ownership groups from sharing the same callsign, WJW-TV amended its callsign to WJKW-TV and introduced this new logo to go with the callsign change. This was the only logo the station used as WJKW-TV.
On September 16, 1985, when WJW-AM was sold (and had its callsign changed), WJKW-TV got back its old WJW-TV callsign. The station kept, but slightly redid its WJKW logo, with the "TV" portioned of it being rendered in lines, and a WJW script added to the left of the logo. Though a new square '8' logo was unveiled in 1992, it would still be used as the main station logo until 1994.
WJW's station ID from CBS' "CBSpirit" campaign from 1987 to 1988.
On May 23, 1994, as part of an overall deal in which network parent News Corporation also purchased a 20% equity interest in the group, New World signed a long-term affiliation agreement with Fox to switch 13 television stations—five that New World had already owned and eight that the company was in the process of acquiring through separate deals with Great American Communications and Argyle Television Holdings (which New World purchased one week later in a purchase option-structured deal for $717 million), including WJW-TV—to the network. The deal was motivated by the National Football League (NFL)'s awarding of the rights to the National Football Conference (NFC) television package to Fox on December 18, 1993, in which the conference's broadcast television rights moved to the network effective with the 1994 NFL season, ending a 38-year relationship with CBS. In Cleveland, CBS would reach an agreement with Malrite Communications to move its programming to Fox charter affiliate WOIO (channel 19). WJW switched to Fox on September 3, 1994, becoming the first New World station to switch to the network under the agreement (WDAF-TV was the only other station in the group that switched to the network before December of that year, as it switched to Fox on September 12); WOIO concurrently switched to CBS. This square "8" survived the affiliation switch for another year afterwards.
WJW station ID from 1992.
Newscenter 8 open from 1992.
Newscenter 8 open from 1994.
Newscenter 8 This Morning open from 1994.
NewsCenter 8 First Look open from 1994.
Newscenter 8 logo from 1992.
WJW Newscenter 8 logo from 1993.
Newscenter 8 Primetime open from 1994. WJW switched its affiliation from CBS to Fox on September 3, 1994.
Newscenter 8 Special Presentation open from 1994
Newscenter 8 Special Presentation close from 1994.