1965–1978

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WKBD-TV originally signed on the air on January 10, 1965, by the Kaiser Broadcasting Company as an independent television station. This logo was shared with Kaiser's other independent stations.

1978–1984

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Field Communications acquired the Kaiser stations in 1978, and WKBD began using Field standardized station branding.

1984–1995

1984–1990

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Field put all of its stations up for sale in 1982, which then sold all of its stations except WKBS-TV as part of its liquidation in 1983. Despite their struggle to sell the station for the amount of money they wanted, Field later sold WKBD to Cox Enterprises in 1984 and became one of the original charter Fox affiliates, falling in-line with then-sister stations KTVU in Oakland and KDNL-TV in St. Louis on October 9, 1986.

1990–1994

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In June 1993, the Paramount Stations Group purchased WKBD from Cox Enterprises. A year later, Viacom became the owner of WKBD after it acquired its parent company Paramount Pictures.

1994–1995

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Later on December 11, 1994, WKBD lost its Fox affiliation as WJBK and its owner, New World Communications, signed a deal with the network. The Fox logo was removed from the station's logo as a result.

1995–2001

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On January 16, 1995, Viacom launched UPN, with WKBD serving as one of the backbones of the new network. Soon afterward, it began branding itself as UPN 50.

2001–2002

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2002–2004

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In 2002, UPN unveiled a new logo and WKBD changed its name to UPN Detroit.

2004–2006

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2006–present

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In 2006, UPN and The WB merged to form The CW. WKBD would become the Detroit area's CW affiliate.

January 10, 2015

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