Originally signed on the air on November 30, 1958 as a primary ABC affiliate on VHF channel 7, it was first owned by Clinton Churchill, owner of WKBW radio (1520 AM, now WWKB), who later sold the stations to Capital Cities Broadcasting in 1961.
"Now is the time, ABC is the Place" ID (1981–1982)
Station ID (1983)
"Come on Along!" ID (1982–1983)
"We're with you!" ID (1984–1985)
"You'll love it!" ID (1985–1986)
Station ID from 1986 #1
"Together" ID (1986–1987)
"Something's Happening" ID (1987–1988)
Station ID (1988)
Station ID (1998)
Station ID (2000)
Station ID (2003)
When Capital Cities announced its acquisition of ABC in March 1985, it was required to divest stations to stay within Federal Communications Commission (FCC) ownership limits of the era. The company announced the sale of WKBW-TV to J. Bruce Llewelyn's Queen City Broadcasting in August of that year; the sale of the station would be completed in early 1986, shortly after Capital Cities completed its acquisition of ABC. In late 1993, Granite Broadcasting Corporation acquired a 45% minority stake in WKBW-TV from Queen City Broadcasting. A year-and-a-half later, in June 1995, Granite bought the remaining 55% interest in the station.
HD version (2011–2013)
Variant with the 2021 ABC logo
On February 10, 2014, the Cincinnati-based E. W. Scripps Company announced that it would acquire WKBW-TV as well as MyNetworkTV affiliate WMYD in Detroit from Granite Broadcasting for $110 million. The FCC approved the sale on May 2, which was completed on June 16. After the purchase, the logo was changed to the formerly proprietary ABC 'circle 7' logo also used by sister station WXYZ-TV in Detroit. Until New Year's Day 2022, this was used in tandem with the next logo.
This logo is based on the one used by flagship sister station WCPO-TV in Cincinnati. This logo started appearing on digital platforms in September 2021, and made its on-screen debut New Year's Day 2022.