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1949–1952 1952–1961 1961–1966 1966-1969 1969–1974 1974–1979
1949–1952 1952–1961 1961–1966 1966-1969 1969–1974 1974–1979
1979–1987 1987–1992 1992–2004 2004–2005 2005–2009 2009–present
1979–1987 1987–1992 1992–2004 2004–2005 2005–2009 2009–present

1949–1952[]

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Wkrc

WKRC-TV first signed on the air on April 4, 1949, originally operating as a CBS affiliate on VHF channel 11; it is Cincinnati's second-oldest television station, but the first to receive an FCC license. The station was owned by the Ohio-based Taft family, who were active in both politics and media. The Tafts published The Cincinnati Times-Star, and also owned WKRC radio (550 AM and 101.9 FM, now WKRQ) under their broadcasting subsidiary, Radio Cincinnati. In 1958, the Tafts sold the Times-Star to the locally based rival E. W. Scripps, owner of The Cincinnati Post and WCPO-AM-FM-TV.

1952–1961[]

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1961–1969[]

1961–1966[]

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In 1961, the station became an ABC affiliate, switching networks with WCPO-TV. This came after that network's founder Leonard Goldenson persuaded Taft president Hulbert Taft Jr., a longtime friend, to switch several of the company's stations to ABC. During the late 1950s, the station was also briefly affiliated with the NTA Film Network. WKRC's nickname in the 1960s was "Tall 12", a reference to the station's transmitter tower which was the tallest in Cincinnati at the time.

1966–1969[]

Tall 12

1969–1974[]

Wkrc1273

1974–1979[]

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Logopedia InfoWhite SVG NEEDED

1979–1987[]

WKRC 12 1979

1987–1992[]

WKRC1987

In 1987, Taft was dissolved in a hostile takeover of its board and all of its stations (except sister station WTVN-TV in Columbus and WGHP-TV in High Point, North Carolina) were absorbed into Great American Broadcasting. In 1993, Great American Broadcasting became Citicasters shortly before filing for bankruptcy.

1992–2009[]

WKRC-TV (1992-present)

This "12" was also used by KXII from 1992-2006.

1992–2004[]

WKRC-TV (1992)

On June 3, 1996, WKRC's contract ended, and WKRC rejoined CBS while WCPO-TV rejoined ABC.

In September 1996, WKRC was acquired by Jacor after most of Citicasters' other television stations were sold to New World Communications, which had become involved in an affiliation deal with Fox that was announced in May 1994. The Jacor deal reunited channel 12 with its AM sister, which had been bought by Jacor in 1993 during Great American Broadcasting's bankruptcy reorganization. Jacor merged with Clear Channel Communications in 1998.

2004-2009[]

WKRC-TV italicized 1992 '12'

During this time, the 12 was italicized.

2004–2005 (primary) / 2005-2009 (secondary)[]

WKRC 2004

Although owned by Clear Channel at the time, the station changed its branding to "Local 12" in 2004. This was inspired by the "Local Mandate", a station brand standardization adopted by Post-Newsweek Stations for its own television stations.

2005–2009[]

WKRC (2005)
Designer:  Giant Octopus
Typography:  Gill Sans (logo)
Helvetica (on-air)
Launched:  2005

2009–present[]

WKRC Local 12 logo
Designer:  Hothaus Creative
Typography:  Helvetica
Launched:  2009

In 2009, the numerical "12" logo was modified to remove the serif from the "1", making it resemble the logo used since 1990 by Phoenix NBC affiliate KPNX.

External links[]


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