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| 1948–1952 | 1952–1954 | 1954–1956 | 1956–1959 | 1959–1961 | 1961–1963 | 1963–1965 |
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| 1965–1969 | 1969–1975 | 1976–1979 | 1979–1984 | 1984–1985 | 1985–1986 | 1986–1991 |
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| 1991–1992 | 1992–1999 | 1999–2006 | 2006–2019 | 2019–present | ||
WNBK[]
1948–1952[]
The station was signed on the air for the first time on October 31, 1948, as WNBK, broadcasting on VHF channel 4. It was the second television station in Cleveland to debut, ten months after WEWS-TV (channel 5), the 41st overall in the United States, and the fourth of NBC's five original owned-and-operated stations to sign on, three weeks after WNBQ (now WMAQ-TV) in Chicago. WNBK was a sister station to WTAM radio (1100 AM), which was owned by NBC since 1930.
1952–1954[]
On April 14, 1952, due to the frequency reallocation from the FCC's Sixth Report and Order, WNBK swapped frequencies to channel 3 with the fellow NBC affiliate in Columbus, WCMH-TV (channel 4), in order to alleviate interference with WWJ-TV (now WDIV-TV) in Detroit.
1954–1956[]
In May 1955, NBC agreed to trade WNBK and WTAM-AM-FM to Westinghouse Electric Corporation in return for KYW radio and WPTZ television in Philadelphia. The swap became official on January 22, 1956, as NBC moved its operations (including much of its Cleveland staff) to Philadelphia, with WPTZ becoming WRCV-TV.
KYW-TV[]
1956–1959[]
Westinghouse took over the WNBK/WTAM operation and changed its call letters to KYW-AM-FM-TV on February 13, 1956. Westinghouse received a cross-station waiver from the FCC to own channel 3 since it has overlapping signals with Group W flagship KDKA-TV in Pittsburgh.
1959–1961[]
1961–1963[]
1963–1965[]
Then-owner Westinghouse Broadcasting (Group W) introduced a common design language across its media properties in 1963. This logo only lasted two years before the station's callsign and logo moved to Philadelphia and the station was again taken over by NBC.
WKYC (-TV)[]
1965–1969[]
NBC re-assumed control of the Cleveland stations on June 19, 1965. This change was made because Westinghouse claimed to the FCC that NBC had coerced Westinghouse into making the trade (otherwise, NBC would cancel its affiliations). This resulted in an investigation, which ended with NBC being forced to reverse the trade.
Instead of restoring the previous WNBK and WTAM identities, the stations' new call letters became WKYC-AM-FM-TV, in order to maintain the "KY Cleveland" brand position. In a reverse of what took place in 1956, some radio and television staffers who worked for Westinghouse in Cleveland stayed with the company and moved to Philadelphia.
1969–1975[]
1976–1984; 1991–1992[]
1976–1979[]
This Helvetica "3" logo was shared with KARD (currently known as KSNW) in Wichita, WSAV-TV in Savannah and KVBC (currently known as KHSV) in Las Vegas.
1979–1984[]
1991–1992[]
1984–1991[]
1984–1986[]
From 1984-86, the logo was tilted upward.
1985–1986[]
1986–1991[]
In 1986, the logo was oriented straight. After years of sagging ratings and continuing to be the lowest-rated of the network's owned and operated stations, NBC sold majority control of WKYC (51%) to Multimedia, Inc. in 1990.
1992–2019[]
1992–2006[]
1992–1999[]
The Gannett Company purchased Multimedia on December 4, 1995. Under a December 1998 put-call agreement with NBC, Gannett increased its stake in WKYC-TV to 58% in April 1999 and to 64% in December 2000; it acquired the remaining 36% of the station from NBC in 2001.
1999–2006[]
2006–2019[]
2019–present[]
