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North America Cereal Co.[]

2022–2023[]

North America Cereal Co

SVG NEEDED

WK Kellogg Co.[]

2023–present[]

WK Kellogg Co

Designer:

Brunswick Group
XYZ Type
Plau

Typography:

WK Kellogg Script (custom-designed)

Launched:

March 15, 2023

Following Kellogg's' announcement in 2022 about their plan to spin off into multiple companies, a new name and logo were unveiled for WK Kellogg Co., their North American cereal company on March 15, 2023. The split was completed on October 2, 2023.

◄	Kellogg Company

WK Kellogg Co.

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WK Kellogg Co.

Part of Ferrero

Predecessor: Kellogg Company

Current brands:¹
All-Bran | Apple Jacks | Bear Naked | Cocoa Krispies | Corn Flakes | Corn Pops (United States | Canada) | Cracklin' Oat Bran | Crispix | Crunchy Nut | Froot Loops | Frosted Flakes | Frosted Mini-Wheats | Honey Smacks | Kashi | Kellogg's | Krave (United States | Canada) | Müeslix | Raisin Bran | Raisin Wheats | Rice Krispies | Smorz | Smart Start | Special K | Vector | W. K. Kellogg

Defunct brands:
Cruncheroos | Honey Loops | Just Right | Minecraft Creeper Crunch | Mini Swirlz | Product 19

¹Owned by Kellanova internationally.

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Confectionery:

Subsidiaries: Ferrara Candy Company (Dori Alimentos | Jelly Belly Candy Company | Carambar & Co.)

Chocolate brands: 100 Grand | BabyRuth | Butterfinger (Bites | Crisp | Jingles | Peanut Butter (Cups) | Snackerz) | Chunky | Crunch (United States)¹ | Dori (Disqueti | Granulado) | Duplo | Fannie May | Ferrero Collection | Ferrero Golden Gallery | Ferrero Küsschen | Ferrero Rocher (Grand) | Ferrero Rondnoir | Garden Coco | Giotto | Goobers | Kinder (Bueno | Bueno Coconut | Bueno Dark | Bueno Eggs | Bueno Mini | Bueno White | Cards | Chocolate | Country (Cereali) | Délice | Happy Hippo | Joy | Maxi | Milk-Slice | Pingui | Surprise | Schoko-Bons | Mi-Cho-Ko | Mon Chéri | Nutella | Pocket Coffee | Poulain | Raffaello | Raisinets | SnoCaps | Suchard (France) | Terry's (Chocolate Orange | All Gold) | Thorntons (Classic | Moments) | Tronky | Wonka | Yogurette

Candy and sweet brands: Atomic Fireball | Black Forest | Bobs | Boston Baked Beans | Bottle Caps | Brach's | Carambar | Chuckles | Dori (Bolete | Deliket | Gomets | Lua Cheia | Yogurte 100) | Dulciora | Fruit Stripe | Fun Dip | Funables | Gobstopper | Jaw Busters | Jelly Belly (BeanBoozled) | Jujubes | Jujyfruits | Krema | La Pie qui Chante | Laffy Taffy | Lemonheads | Lutti | Malabar | Nerds | Nips | Now and Later | Pixy Stix | Rain-Blo | Red Hots | Runts | Sathers | Spree (Original | Chewy) | Super Bubble | SweeTarts | Tic Tac | Trolli² | Vichy Pastilles

Bakery and nutrition:
Subsidaries: Fine Biscuits Company Group (Kelsen Group | Biscuits Delacre | The Fine Lab) | Fox’s Burton’s Companies (Burton's Biscuit Company | Fox's) | Fresystem | WK Kellogg Co.

Brands: Brioss | Cupiello | Delacre | Délichoc | Eat Natural | Famous Amos | Fiesta | Fulfil | Hanuta | Keebler | Kjeldsens | Little Brownie Bakers | Michel et Augustin | Mother's Cookies | Murray Sugar Free Cookies | Nutella & Go! | Nutella B-ready | Pettiz | Power Crunch | Royal Dansk

V • T • E

Fox's Burton's Companies

Part of Ferrero

Predecessors: Burton's Biscuit Company | Fox's Biscuits

Current brands:
Arran Fine Foods | Brontë | Burton & Browne | Cathedral City Baked Bites¹ | Fish 'n' Chips | Fox's (Chocolatey | Crunch Creams | Party Rings | Rocky) | Jammie Dodgers | Lyons Biscuits | Mars, Inc biscuits² | Maryland Cookies | Nonni's Bakery | Paterson's | Royal Edinburgh | The Skinny Cookie Co | The Skinny Cracker Co | Thomas Fudge's | Wagon Wheels

Former brands:
Cadbury biscuits³ (Cadbury Fingers)

Notes

¹	Under license from Cathedral City (Saputo Dairy UK).
²	Under license from Mars, Incorporated.
³	Under license from Cadbury (Mondelēz International).

FBC 2024

V • T • E

WK Kellogg Co.

Part of Ferrero

Predecessor: Kellogg Company

Current brands:¹
All-Bran | Apple Jacks | Bear Naked | Cocoa Krispies | Corn Flakes | Corn Pops (United States | Canada) | Cracklin' Oat Bran | Crispix | Crunchy Nut | Froot Loops | Frosted Flakes | Frosted Mini-Wheats | Honey Smacks | Kashi | Kellogg's | Krave (United States | Canada) | Müeslix | Raisin Bran | Raisin Wheats | Rice Krispies | Smorz | Smart Start | Special K | Vector | W. K. Kellogg

Defunct brands:
Cruncheroos | Honey Loops | Just Right | Minecraft Creeper Crunch | Mini Swirlz | Product 19

¹Owned by Kellanova internationally.

Refreshments:
Subsidiaries: Wells Enterprises | Ice Cream Factory Comaker
Ice cream: Blue Bunny | Blue Ribbon Classics | Bomb Pop | Gelato Cremoso | Halo Top | Helados Camy | Kinder Bueno Ice Cream
Others: Cacao Ferrero | Cristallina | Estathé

Other assets:
Ferrero Hazelnut Company | Ferrero Findik

Former/defunct brands:
Gran Soleil | Bueno Biscuit | Oh Henry! | Butterfinger BB's | Butterfinger Ice Cream Nuggets

¹Under license from Nestlé.
²United States only, under license from Trolli GmbH.

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