Logopedia
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For the station that also formerly used the WBKB-TV callsign, see WBBM-TV.
For the station in Alpena, Michigan that currently uses the WBKB-TV callsign, see WBKB-TV.
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1948–1953 1953–1962 1962–1968 1968–1996
1948–1953 1953–1962 1962–1968 1968–1996
1996–2013 2013–2018 2018–2021 2021–present
1996–2013 2013–2018 2018–2021 2021–present

WENR-TV

1948–1953

Channel 7 first signed on the air on September 17, 1948, as WENR-TV. It was the third television station to sign on in Chicago.

WBKB-TV

1953–1962

Wbkb58.jpg

WENR became WBKB-TV in 1953, after ABC merged with United Paramount Theatres (UPT), the former theater division of Paramount Pictures; of which UPT subsidiary Balaban and Katz owned the old WBKB (on channel 4; sharing the CBS affiliation with WGN-TV).

1962–1968

Circle 7 1962.svg
Designer:  G. Dean Smith
Typography:  Unknown
Launched:  1962

In 1962, ABC commissioned designer G. Dean Smith to create a proprietary logo for its owned-and-operated stations, known as the "Circle 7". This logo has since expanded into use by many ABC stations not owned by the network. It predates Paul Rand's ABC logo by 4 months.

WLS-TV

1968–present

1968–1996

Circle 7 1962.svg

Channel 7 had its call letters changed to WLS-TV on October 7, 1968, named after WLS Radio, which ABC had wholly owned since 1959 when the network bought the 50% interest it did not already hold in the station from the Prairie Farmer magazine.

1996–2021

1996–2013

WLS 7 1996.svg

Secondary variation of logo. Used from 1996, it was gradually phased out in 2012 in favor of the shinier, glossy version (see /Other).

2013–2018

WLS 7 2013.svg

Still used as secondary logo when the 2018 logo below was introduced.

2018–2021

WLS 1.svg

2021–present

WLS 2021.svg

First debuted on the Windy City Weekend debut minicut. Concurrently used alongside the logo above.

External links


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