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Logopedia
This page only shows primary logo variants.
For other related logos and images, see:
1948–1953 1953–1962 1962–1968 1968–1996 1996–2012
1948–1953 1953–1962 1962–1968 1968–1996 1996–2012
2012–2013 2013–2018 2018–2021 2021–present
2012–2013 2013–2018 2018–2021 2021–present

WENR-TV[]

1948–1953[]

Channel 7 first signed on the air on September 17, 1948, as WENR-TV, as the third television station in Chicago after WBKB Channel 4 (now WBBM-TV Channel 2) and WGN-TV Channel 9, and the 33rd of the U.S. The station is also the second of five ABC's original O&O stations after WABC-TV in New York City, and before WXYZ-TV in Detroit, KGO-TV in San Francisco and KABC-TV in Los Angeles.

WBKB-TV[]

1953–1962[]

WENR became WBKB-TV in 1953, after ABC merged with United Paramount Theatres (UPT), the former theater division of Paramount Pictures; of which UPT subsidiary Balaban and Katz owned the old WBKB (on channel 4; sharing the CBS affiliation with WGN-TV).

1962–1968[]

Designer:  G. Dean Smith
Typography:  Unknown
Launched:  1962

In 1962, ABC commissioned designer G. Dean Smith to create a proprietary logo for its owned-and-operated stations, known as the "Circle 7". This logo has since expanded into use by many ABC stations not owned by the network. It predates Paul Rand's ABC logo by 4 months.

WLS-TV[]

1968–present[]

1968–1996[]

Channel 7 had its call letters changed to WLS-TV on October 7, 1968, named after WLS Radio, which ABC had wholly owned since 1959 when the network bought the 50% interest it did not already hold in the station from the Prairie Farmer magazine.

1996–present[]

1996–2012[]

Secondary variation of logo. Used from 1996, it was gradually phased out in 2012 in favor of the shinier, glossy version below.

2012–2013[]

SVG NEEDED

2013–2018[]

Still used as secondary logo when the 2018 logo below was introduced.

2018–2021[]

2021–present[]

First debuted on the Windy City Weekend debut minicut. Concurrently used alongside the logo above.

External links[]