For the station that also formerly used the WBKB-TV callsign, see WBBM-TV.
This page only shows primary logo variants.
For other related logos and images, see:
/News

WENR-TV

1948–1953

WBKB-TV

1953–1962

Wbkb58.jpg

1962–1968

Circle 7 1962.svg
DESIGNER
G. Dean Smith
TYPOGRAPHY
Unknown
USAGE
Official

In 1962, ABC commissioned designer G. Dean Smith to create a proprietary logo for its owned-and-operated stations, known as the "Circle 7". This logo has since expanded into use by many ABC stations not owned by the network. It predates Paul Rand's ABC logo by 4 months.

WLS-TV

1968–present

1968–1996

Circle 7 1962.svg
DESIGNER
G. Dean Smith
TYPOGRAPHY
Unknown
USAGE
Official

In 1968, WBKB changed its callsign to the current WLS-TV (an acronym for World's Largest Store, a reference to WLS radio's one-time owner Sears).

1996–present

ABC7.png

Current variation of logo. Used since 2018.

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