WLUK-TV

1955–1959	1959–1961	1961–1963	1963–1968	1968–1971	1971–1976
1976–1980	1981-1983	1983–1987	1987–1992	1992–1995	1995–1997
1997–1998	1998–2002	2004–2012	2012–present

WMBV-TV

1954–1955

WMBV-TV, licensed to Marinette, Wisconsin (the callsign stood for "Marinette, Bay, Valley"), was approved for VHF channel 11 on November 18, 1953. M & M Broadcasting Company, owned by William Walker, announced the license grant after settling with a competing company for the rights to the license. An affiliation with NBC was confirmed on March 9, 1954. WMBV-TV signed on the air on September 11, 1954. Walker sold the station to Morgan Murphy Stations in 1958.

1955–1959

1959

WLUK-TV

1959–1961

SVG NEEDED

On February 1, 1959, WMBV swapped affiliations with WFRV-TV (channel 5), becoming an ABC affiliate. The station changed its city of license to Green Bay and on August 22, 1959, changed its call sign to the current WLUK-TV (in reference to its then on-air slogan "Lucky 11"), when it began broadcasting at full power from a new tower near Green Bay. WLUK first broadcast network programs in color in 1959 and local programs began to be broadcast in color starting in 1965. Morgan Murphy then sold WLUK to Post Corporation (a small media chain not affiliated with The Washington Post Company or its Post-Newsweek Stations division), whose properties included the Post-Crescent newspaper in nearby Appleton and a sister station in Marquette, Michigan, WLUC-TV.

1961–1963

SVG NEEDED

1963–1968

SVG NEEDED

1968–1971

SVG NEEDED

1971–1976

1976–1981

A variant of this logo is currently being used by its Antenna TV affiliation on DT2.

We're The One station ID (1978)

1981–1983

1983–1987

On April 18, 1983, WLUK reclaimed the market's NBC affiliation, when WFRV switched to ABC. In 1984, Racine native George N. Gillett's Gillett Broadcasting purchased Post Corporation. Gillett in turn sold the station to Burnham Broadcasting later that year, as the company's first television acquisition, in order to purchase the KKR stations (which included future fellow Fox station WITI in Milwaukee; WLUK was indeed sold due to adjacent market ownership regulations at the time by the Federal Communications Commission). For most of its second stint with NBC, WLUK largely downplayed its affiliation, even during the network's powerhouse days of the 1980s; it used the NBC Peacock only sparingly in the station's advertisements.

Let's All Be There!

1987–1992

SVG NEEDED

1992-present

The "11", set in the Stop typeface, has been used since by the station, surviving an affiliation switch.

1992–1995

1995–1997

In 1994, Burnham Broadcasting sold WLUK-TV and three other stations (KHON-TV/Honolulu, WVUE/New Orleans, and WALA-TV/Mobile) to SF Broadcasting, a joint venture of Savoy Communications and News Corporation. SF Broadcasting announced the four stations would become Fox affiliates. WLUK became a Fox affiliate on August 28, 1995, swapping affiliations with WGBA-TV (channel 26), which had acquired the Fox affiliation three years earlier after WXGZ-TV (channel 32, now WACY-TV) shut down due to financial issues.

1997–1998

On April 1, 1997, Silver King subsequently sold the station, along with sisters WVUE, KHON and WALA to Indianapolis-based Emmis Communications for $307 million in cash and stock, as part of a sale of Silver King/USA's major network affiliates in order to concentrate on its formerly HSN-affiliated independent stations.

Animated variant

1998–present

Also used by now-sister station KRXI-TV.

1998–2004

2004–2012

Designer:  Cinemagic

Typography:  Helvetica (2004-2005) Univers (2005-2012)

Launched:  2005

On May 15, 2005, Emmis Communications announced that it would sell its 16 television stations, including WLUK-TV, in order to concentrate on its radio station properties. On August 22, LIN TV Corporation purchased WLUK in a $260 million deal that included WALA-TV and sister station WBPG in Mobile; WTHI-TV in Terre Haute, Indiana and KRQE in Albuquerque, New Mexico; the sale closed on December 1, 2005.

On June 4, 2010, LIN TV entered into shared services and local sales agreements to operate CW affiliate WIWB (channel 14, now WCWF) as part of a deal involving LIN and ACME Communications-owned stations in markets where both companies owned stations.

2012–present

On March 21, 2014, LIN Media entered into an agreement to merge with Media General in a $1.6 billion deal. Because, at the time, Media General owned ABC affiliate WBAY-TV (which Media General acquired in 2013 as part of its merger with Young Broadcasting), and since WBAY and WLUK rank among the four highest-rated stations in the Green Bay market in total day viewership, the companies were required to sell either WBAY or the WLUK/WCWF duopoly to another station owner in order to comply with FCC ownership rules as well as planned changes to those rules regarding same-market television stations which would prohibit sharing agreements. To settle the situation, Media General sold WLUK and WCWF to the Sinclair Broadcast Group as part of a multi-market deal.

Current version

External links

• Official website