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1953–1956 1962 1965–1966 1966–1974 1974-1978 1978–1984 1984–1992
1953–1956 1962 1965–1966 1966–1974 1974-1978 1978–1984 1984–1992
1992–1996 1996–2000, 2000–2003 2000–2003 (secondary), 2003–September 2006 September–December 2006 December 2006–2013 2013–2024 2024–present
1992–1996 1996–2000, 2000–2003 2000–2003 (secondary), 2003–September 2006 September–December 2006 December 2006–2013 2013–2024 2024–present

WTAO-TV[]

1953–1956[]

WTAO ch 56 Station ID

1962[]

Logopedia InfoWhite LOGO MISSING

WXHR-TV[]

1965–1966[]

Logopedia InfoWhite LOGO MISSING

WKBG-TV[]

1966–1974[]

WKBG-WLVI 56 logo

WLVI[]

WKBG-TV became WLVI in 1974 after the Globe sold its share in WKBG back to Kaiser Broadcasting in exchange for a $500,000 note and $270,000 in advertising credit for the station.

1974-1978[]

WLVI (1974)

1978–1992[]

1978–1984[]

WLVI561978

Field Communications acquired the Kaiser stations in 1978, and WLVI began using Field standardized station branding. They would later put all of its stations up for sale in 1982, which then sold all of its stations except WKBS-TV as part of its liquidation in 1983. WLVI was one of the stations, which the Gannett Company was one of the buyers for Field's stations, including WLVI. When Gannett acquired channel 56, they had to divest two of its UHF stations (WLKY and WPTA, both of which were acquired from the purchase of Combined Communications Corporation) to Pulitzer Broadcasting.

1984–1992[]

WLVI 56 1984

After Gannett purchased WLVI from Field, the Field-styled branding and logo, along with former Field sister station KBHK in San Francisco, continued to be used (albeit with the 56 taken out of its TV-screen box) after different owners took over the stations until 1992.

1992–1996[]

WLVI 1

In November 1992, Gannett sold the station to Tribune Broadcasting, which was finalized in early 1994. Tribune then affiliated the station with The WB on January 11, 1995; by then the station was branded as "WB 56".

1996–2000[]

1996–2000, 2000–2003 (primary)[]

WLVI 2

2000–2003 (secondary), 2003–September 2006[]

WLVI 56 Boston's WB

This logo remains visible (though beaten by the elements) on a pylon on top of the former Morrissey Boulevard studios of WLVI as of 2023, along with a Kaiser-era "56" logo on one side of the pylon and a decaying sign featuring the following logo at the entrance to the property.

September–December 2006[]

WLVI 56 Boston's CW

This logo was used from September 18 to December 2006.

On September 14, 2006, 4 days prior to the launch of The CW, Tribune announced that WLVI would be sold to Sunbeam Television, owner of then-NBC affiliate WHDH. Tribune continued to operate WLVI until December 18, 2006, when the Tribune-run station website was closed and replaced with a redirect to the new Sunbeam-run website, and the final Tribune-produced newscast aired; the sale to Sunbeam was completed the following day. WHDH has since then produced WLVI's newscasts.

December 2006–2013[]

CW56 WLVI

2013–2024[]

CW56 (WLVI) logo

2024–present[]

WLVI 2024

External links[]


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