Alternate logo with the station name inside a stylized "13"
WMBB originally signed on the air on October 4, 1973 as WDTB-TV, a primary NBC affiliate on VHF channel 13 owned by Panhandle Broadcasting Corporation (run by attorney Denver T. Brannen, from where the original call letters were derived from). The first formal launch advertisement for the station was published on June 24, 1973, on which this logo first appeared. Toward the end of this logo's use, the split-T was ditched in favor of a whole one.
1976[]
Designer:
Unknown
Typography:
Unknown
Launched:
~March 1976
1976–1977[]
Designer:
Unknown
Typography:
Helvetica
Launched:
Autumn 1976
Standalone logo
Standalone number
WMBB (-TV)[]
1977–1978[]
Designer:
Unknown
Typography:
Helvetica
Launched:
February 28, 1977
On February 28, 1977, WDTB was sold to Octagon Broadcasting, an Atlanta-based outfit. Upon the change, Octagon changed the station's call sign to the current WMBB (which stands for "The World's Most Beautiful Beaches").
1978–1982[]
The 1976 design was revived during this era.
1978–1979[]
1979[]
1979–1982[]
The bird was added back in November 1979.
1982–1987[]
Designer:
Unknown
Typography:
Helvetica (Panama City)
Launched:
January 4, 1982
ID (December 1984)
Slide (December 1984)
"Together" ID (1986–1987)
WJHG and WMBB swapped affiliations on January 4, 1982, with WMBB joining ABC. The bird from the 1977 logo was kept, but a new 13 logo was introduced with the switch. Tyler, Texas-based Buford Television purchased channel 13 on December 5, 1986.
1987–1997[]
1987–1990[]
Designer:
Unknown
Typography:
Peignot (13) Futura Bold Condensed (WMBB-TV)
Launched:
1987
1990–1997[]
Designer:
Unknown
Typography:
Peignot (13) Dynamo (WMBB-TV)
Launched:
August 6, 1990
Slide (1991)
Print logo
News intro slide from (1995)
Studio logo
After being purchased by Spartanburg, South Carolina-based Spartan Radiocasting (later Spartan Communications) on April 12, 1990, channel 13 began using this logo on August 6 of that year, when they began broadcasting from a new 1,500-foot (457 m) state-of-the-art antenna and transmitter tower now in Youngstown.
1997–2000[]
Designer:
Unknown
Typography:
Helvetica (WMBB) Impact (13)
Launched:
March 1997
199?–2002[]
This logo could be seen on bumpers as late as the end of 2002.
2000–2005[]
Designer:
Media General
Typography:
Venus Bold Extended (NEWS) Univers (13)
Launched:
December 2000
This logo is similar to one used by then-sister station WDEF-TV from 1997 to 2005. Richmond, Virginia-based Media General, which also owned NBC affiliate WFLA-TV (VHF channel 8) in Tampa, purchased Spartan Communications for $605 million in March 2000. After the introduction of the 2004 logo, this was still seen sporadically on air, including in weather radar footage until 2005.
Chris Stelly of Nashville Design Center (Nexstar graphics hub/Linear Drift)
Typography:
Helvetica (modified)
Launched:
January 9, 2023
Despite officially debuting on the station’s social media pages at noon CST on January 9, 2023, this logo had been used as an identifier for the station on YouTube TV as early as three days before. It made its on-screen debut during the 5:00 p.m. newscast.
1Owns a 75% stake of the network, the other 12.5% stake is co-owned between Paramount Global and Warner Bros. Discovery. 2Joint venture with Warner Bros. Discovery, in which Nexstar owns 31% while Warner Bros. Discovery owns the remaining 69%. 3Nexstar operates these stations owned by Mission Broadcasting. 4Nexstar operates this station owned by Cunningham Broadcasting. 5Nexstar operates this station owned by White Knight Broadcasting through an SSA. 6Nexstar operates this station owned by Vaughan Media. 7Predecessor company of LIN Media. 8Currently a repeater for WWLP. 9Nexstar operates this station owned by Londen Media Group.
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel.