Alternate logo with the station name inside a stylized "13"
Originally signed on the air on October 4, 1973 as WDTB-TV, a primary NBC affiliate on VHF channel 13 and was owned by Panhandle Broadcasting Corporation (run by attorney Denver T. Brannen, from where the original call letters were derived from).
1976
1976–1977
Standalone logo
Standalone number
WMBB (-TV)
1977–1978
On February 28, 1977, WDTB was sold to Octagon Broadcasting, an Atlanta-based ouufit. Upon the change, Octagon changed the station's call sign to the current WMBB (which stands for "The World's Most Beautiful Beaches").
1978–1982
The 1976 design was revived during this era.
1978–1979
1979
1979–1982
The bird was added back in November 1979.
1982–1987
ID (December 1984)
Slide (December 1984)
"Together" ID (1986–1987)
WJHG and WMBB swapped affiliations on January 4, 1982, with WMBB joining ABC. The bird from the 1977 logo was kept, but a new 13 logo was introduced with the switch. Tyler, Texas-based Buford Television purchased channel 13 on December 5, 1986.
1987–1997
1987–1990
1990–1997
Slide (1991)
Print logo
News intro slide from (1995)
Studio logo
After being purchased by Spartanburg, South Carolina-based Spartan Radiocasting (later Spartan Communications) on April 12, 1990, channel 13 began using this logo on August 6 of that year, when they began broadcasting from a new 1,500-foot (457 m) state-of-the-art antenna and transmitter tower now in Youngstown.
1997–2001
This logo began to be used in March 1997. This was the rebrand which introduced the "News 13" branding.
199?-2002
This logo could be seen on bumpers as late as the end of 2002.
2001–2005
This logo is similar to one used by then-sister station WDEF-TV from 1997 to 2005. Richmond, Virginia-based Media General, which owns NBC affiliate WFLA-TV (VHF channel 8) in Tampa, purchased Spartan Communications for $605 million in March 2000.
1Nexstar operates these stations owned by Mission Broadcasting. 2Nexstar operates this station owned by Cunningham Broadcasting. 3Nexstar operates this station owned by White Knight Broadcasting through an SSA. 4Nexstar operates this station owned by Vaughan Media. 5Predecessor company of LIN Media. 6Currently a repeater for WWLP. 7Joint venture with Warner Bros. Discovery in which Nexstar owns 31% while Warner Bros. Discovery owns the remaining 69%.