WMBB originally signed on the air on October 4, 1973 as WDTB-TV, a primary NBC affiliate on VHF channel 13 owned by Panhandle Broadcasting Corporation (run by attorney Denver T. Brannen, from where the original call letters were derived from). The first formal launch advertisement for the station was published on June 24, 1973, on which this logo first appeared. Toward the end of this logo's use, the split-T was ditched in favor of a whole one.
April–June 1976[]
Designer:
Unknown
Typography:
Unknown
Launched:
~April 1976
June–July 1976[]
Designer:
Unknown
Typography:
ITC Avant Garde Gothic (modified)
Launched:
~June 1976
July 1976[]
Designer:
Unknown
Typography:
ITC Avant Garde Gothic (modified)
Launched:
July 16, 1976
1976–1977[]
Designer:
Unknown
Typography:
Helvetica
Launched:
July 1976
WMBB (-TV)[]
1977–1979[]
Designer:
Unknown
Typography:
Helvetica
Launched:
February 28, 1977
On February 28, 1977, WDTB was sold to Octagon Broadcasting, an Atlanta-based outfit. Upon the change, Octagon changed the station's call sign to the current WMBB (which stands for "The World's Most Beautiful Beaches").
1979–1982[]
February–June 1979[]
June–November 1979[]
1979–1982[]
The bird was added back in November 1979.
1982–1986[]
Designer:
Abie Clements
Typography:
Belwe (modified, 13) Helvetica (Panama City)
Launched:
January 4, 1982
WJHG and WMBB swapped affiliations on January 4, 1982, with WMBB joining ABC. The bird from the 1977 logo was kept, but a new 13 logo was introduced with the switch.
1986-1987[]
Designer:
Unknown
Typography:
Belwe (modified, 13) Harry (WMBB)
Launched:
1986
This logo was introduced with ABC's Together campaign in 1986. Tyler, Texas-based Buford Television purchased channel 13 on December 5, 1986. This logo would be used on-screen until WMBB's move to their current studio in October 1987, with the next logo appearing on print ads as early as March 1987.
1987–1996[]
1987–1990[]
Designer:
Unknown
Typography:
Peignot (13) Futura Bold Condensed (WMBB-TV)
Launched:
March 1987 (print, some bumpers) October 1987 (on air)
1990–1996[]
Designer:
Unknown
Typography:
Peignot (13) Dynamo (WMBB-TV)
Launched:
August 6, 1990
After being purchased by Spartanburg, South Carolina-based Spartan Radiocasting (later Spartan Communications) on April 12, 1990, channel 13 began using this logo on August 6 of that year, when they began broadcasting from a new 1,500-foot (457 m) state-of-the-art antenna and transmitter tower now in Youngstown.
1996–2000[]
Designer:
Unknown
Typography:
Helvetica (WMBB) Impact (13)
Launched:
July 1996
199?–2002[]
This logo could be seen on bumpers as late as the end of 2002.
2000–2005[]
Designer:
Media General
Typography:
Venus Bold Extended (NEWS) Univers (13)
Launched:
December 2000
This logo is similar to one used by then-sister station WDEF-TV from 1997 to 2005. Richmond, Virginia-based Media General, which also owned NBC affiliate WFLA-TV (VHF channel 8) in Tampa, purchased Spartan Communications for $605 million in March 2000. After the introduction of the 2004 logo, this was still seen sporadically on air, including in weather radar footage until 2005.
2004–2023[]
2004–2013[]
Designer:
Media General VDO
Typography:
Verdana
Launched:
May 2004
2013–2023[]
A silver variant with the Garnet Red version of the 2013 ABC logo was used on its news graphics from 2018 until 2023.
2023–present[]
Designer:
Haley Stelly of Nashville Design Center (Nexstar graphics hub)
Typography:
Helvetica (modified)
Launched:
January 9, 2023
Despite officially debuting on the station’s social media pages at noon CST on January 9, 2023, this logo had been used as an identifier for the station on YouTube TV as early as three days before. It made its on-screen debut during the 5:00 p.m. newscast.
1Owns a 75% stake of the network, the other 12.5% stake is co-owned between Paramount Skydance Corporation and Warner Bros. Discovery. 2Joint venture with Warner Bros. Discovery, in which Nexstar owns 31% while Warner Bros. Discovery owns the remaining 69%. 3Nexstar operates these stations owned by Mission Broadcasting. 4Nexstar operates this station owned by Cunningham Broadcasting. 5Nexstar operates this station owned by White Knight Broadcasting through an SSA. 6Nexstar operates this station owned by Vaughan Media. 7Predecessor company of LIN Media. 8Nexstar operates this station owned by Londen Media Group.
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel. 1Local CW affiliate carries only sports programming.
