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1958–1962

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1962–1968

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1966–1968

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1968–1976

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1976–1984

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The "Alive" branding in the "31 Alive" logo is similar to the "39 Alive" logo and branding used by KCST-TV in San Diego (now KNSD) from 1977 to 1988.

1984–1991

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1991–1992

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1992–1996

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1996–1998

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1998–2003

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2003–2007

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2007–2015

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2015–present

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