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1948-1952 1952-1960 1960-1967 1967-1990 1990-1995
1948-1952 1952-1960 1960-1967 1967-1990 1990-1995
1995-2006 2006-2014 2014-2021 2021-2023 2023-present
1995-2006 2006-2014 2014-2021 2021-2023 2023-present

WMCT[]

1948–1952[]

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Originally signed on the air as WMCT on December 11, 1948, it was Tennessee's first television station, the 47th of the United States and a primary NBC affiliate owned by The E.W. Scripps Company.

1952–1960[]

WMCT5

1960–1967[]

Logopedia InfoWhite LOGO MISSING

WMC-TV[]

1967–1990[]

WMCTVLogo77

1990–1995[]

WMC

Scripps sold the WMC stations to Atlanta businessman Bert Ellis and his new company Ellis Communications, on July 19, 1993.

1995–present[]

WMC 5 numeral

In 1995, WMC-TV debuted a die-cut "5" based on the alignment of the Mississippi River fork running along the western edge of Memphis (and stretching from St. Claire to West Memphis, Arkansas),[1] accompanied by a base logo inspired by the original version of the current logo of Atlanta ABC affiliate WSB-TV introduced the year prior, containing an outline of the station's longtime riverboat insignia on the red panel. (The WSB-inspired logo would become a standardized design for Ellis Communications' other television stations.) Ellis was acquired by Raycom Media in July 1996.

1995–2014[]

2014–2021[]

Wmctv-logo

2021–2023[]

WMC 2021 1

On July 23, 2021, coinciding with the start of NBC's coverage of the Tokyo Olympics, WMC reverted to the Action News 5 branding (removing the call letters from the moniker after seven years). The "River 5" logo used since 1995 was retained (albeit placed on a square rounded on the bottom right corner, and the NBC logo placed next the mouth of the "5").

The logo omits the riverboat emblem that had been part of WMC-TV's logo imaging in some form since 1952 (with a minor exception from 1990–95, during which time the riverboat was relegated to on-air station IDs).

2023-present[]

WMC (2023)

WMC would drop the "NBC 5" branding, and remove the NBC peacock from its logo, in December 2023.

Note[]

  1. As illustrated in abstract in the station's 1995–2001 newscast opens.

External links[]


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