WMC-TV



1948–1952	1952–1960	1960–1967	1967–1990	1990–1995


1995–2006	2006–2014	2014–2021	2021–2023	2023–present

WMCT[]

1948–1952[]

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Originally signed on the air as WMCT on December 11, 1948, it was Tennessee's first television station, the 47th of the United States and a primary NBC affiliate owned by The E.W. Scripps Company.

1952–1967[]

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WMC-TV[]

1967–1990[]

1990–1995[]

Scripps sold the WMC stations to Atlanta businessman Bert Ellis and his new company Ellis Communications, on July 19, 1993.

1995–present[]

In 1995, WMC-TV debuted a die-cut "5" based on the alignment of the Mississippi River fork running along the western edge of Memphis (and stretching from St. Claire to West Memphis, Arkansas),^[1] accompanied by a base logo inspired by the original version of the current logo of Atlanta ABC affiliate WSB-TV introduced the year prior, containing an outline of the station's longtime riverboat insignia on the red panel. (The WSB-inspired logo would become a standardized design for Ellis Communications' other television stations.) Ellis was acquired by Raycom Media in July 1996.

1995–2014[]

2014–2021[]

2021–present[]

On July 23, 2021, coinciding with the start of NBC's coverage of the Tokyo Olympics, WMC reverted to the Action News 5 branding (removing the call letters from the moniker after seven years). The "River 5" logo used since 1995 was retained (albeit placed on a square rounded on the bottom right corner, and the NBC logo placed next the mouth of the "5").

The logo omits the riverboat emblem that had been part of WMC-TV's logo imaging in some form since 1952 (with a minor exception from 1990–95, during which time the riverboat was relegated to on-air station IDs). The NBC peacock was removed from the logo in December 2023, per a localized branding initiative by owner Gray Television, which saw most of its stations remove network references from their branding.

WMC-TV news opens-0

Note[]

↑ As illustrated in abstract in the station's 1995–2001 newscast opens.

External links[]

Official website

V • T • E

Gray Media

365BLK affiliate: KMDF-LD

Radio station: WGEM-FM

News program: Hawaii News Now

Programming: America Now | Full Court Press with Greta Van Susteren | InvestigateTV (InvestigateTV+) | PowerNation | Right This Minute

¹Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company.
²Owned by Schurz Communications, Gray operated KGHZ through an SSA.
³Gray operates this station owned by American Spirit Media.
⁴Gray operates this station owned by Tegna through an SSA.
⁵Gray operates this station owned by The E. W. Scripps Company through an SSA.
⁶Gray operates this station owned by Tougaloo College.
⁷Joint venture with Ryman Hospitality Properties.
⁸Gray operates this station owned by SagamoreHill Broadcasting through an SSA.
⁹Sale of these stations to The E. W. Scripps Company in exchange for KATC and WSYM-TV pending FCC approval.

Headquarters: Atlanta, Georgia, USA

V • T • E

NBC owned and affiliated television stations

Owned Television Stations:

^{Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area.}