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WMCT

1948–1952

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Originally signed on the air as WMCT on December 11, 1948, it was Tennessee's first television station and a primary NBC affiliate owned by The E.W. Scripps Company.

1952–1960

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1960–1967

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WMC-TV

1967–1990

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1990–1995

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Scripps sold the WMC stations to Atlanta businessman Bert Ellis and his new company Ellis Communications, on July 19, 1993.

1995–present

1995–2014

2014–2021

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2021–present

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On July 23, 2021, coinciding with the start of NBC's coverage of the Tokyo Olympics, WMC reverted to the Action News 5 branding (removing the call letters from the moniker after seven years). The "River 5" logo used since 1995 was retained (albeit placed on a square rounded on the bottom right corner, and the NBC logo placed next the mouth of the "5").

The logo omits the riverboat emblem that had been part of WMC-TV's logo imaging in some form since 1952 (with a minor exception from 1990–95, during which time the riverboat was relegated to on-air station IDs).

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