WTMV is an independent, Hearst-owned-and-operated station today.
WTMV became a WB affiliate in 1995.
In 1996, WTMV changed it's call letters to WWWB.
WWWB became independent from The WB in September 1999, so it was required to become WMOR. It apperars on-screen as "More TV".
WMOR appeared on screen as TV 32 from 2008-2011, with a futuristic look.
The on-screen identity of WMOR changed again as 2011. They're now known on-screen as "MOR".
TV stations serving West Central Florida, including the greater Tampa Bay Area