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1953–1960

WMTV first signed on the air on channel 33 on July 8, 1953.

1960–1961

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1961–1964

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The station moved to channel 15 in 1961, where it remains today.

1964–1967

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1967–1976

WMTV Madison WI 1967-1975.jpg

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1976–1979

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1979–1986

1986–1990

1992–1995

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1995–1998

The "15" in the logo is still used today.

1998–2004

2004–present

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V • T • E

TV stations in Southern Wisconsin, including Madison

3.1

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3.2

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15.1

WMTV

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15.2

WMTV-DT2

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21

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27

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43

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47

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52

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57

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V • T • E

Gray Television

ABC affiliates: KAIT | KCRG-TV | KGNS-DT2 | KJCT-LP | KLTV | KOLO-TV | KOTA-TV/KHSD-TV | KSFY-TV/KPRY-TV | KSPR-LD | KSWO-TV | KTRE | KVHP-DT2 | WALB-DT2 | WBAY-TV | WBKO | WCJB | WDAM-DT2 | WEEK-DT2 | WGGB-TV | WHSV-TV | WLOX | WPTA | WTOK-TV | WTVG | WTVM | WWSB | WYOW

CBS affiliates: KALB-DT2 | KAUU | KAUZ-TV³ | KBJR-DT2 | KBTX-TV | KCTV | KEYC-TV | KFDA-TV | KFVS-TV | KGMB | KGWN-TV/KSTF | KKTV | KMOV | KMVT | KNOE-TV | KNPL-LD | KOLD-TV | KOLN/KGIN | KOSA-TV | KPHO-TV | KSLA | KWCH-DT/KBSD-DT/KBSH-DT/KBSL-DT | KVLY-DT2 | KWTX-TV | KXDF-CD | KXJB-LD | KXII | KYLX-LD | WAFB | WAGM-DT2 | WBNG-TV | WBTV | WCAX-TV | WCSC-TV | WCTV | WDBJ | WDTV | WECP-LD | WFSB | WGCL-TV | WIBW-TV | WIFR-LD | WIYE-LD | WKYT-TV/WYMT-TV | WLOX-DT2 | WNEM-TV | WOIO | WRDW-TV | WSAW-TV | WSHM-LD | WSVF-CD2 | WTOC-TV | WTVY | WVLT-TV | WWNY-TV
CW affiliates: KAIT-DT3 | KAUZ-DT2 | KBTX-DT2 | KCWH-LD | KCWL-LD | KCWO-TV | KCWY-DT2 | KDLH | KGWN-DT2/KSTF-DT2 | KJCT-DT2 | KLCW-TV | KMNF-LD2 | KNCT | KNOE-DT2 | KOSA-DT2 | KPLC-DT2 | KSFY-DT2/KPRY-DT2 | KSCW-DT | KTIV-DT2 | KTTC-DT2 | KWTX-DT2 | KXJB-LD2 | KYCW-LD | KYLX-LD2 | KYOU-DT4 | WABI-DT2 | WAGT-CD2 | WBKO-DT3 | WBNG-DT2 | WBXX-TV | WXJB-DT2 | WEEK-DT3 | WGCW-LD | WGEM-DT2 | WJHG-DT2 | WISE-TV | WKYT-DT2 | WMTV-DT2 | WQCW | WQTV-LP/WQWQ-LP | WSVW-LD2 | WTOK-DT3 | WTVG-DT2 | WUAB | WUPV | WVIR-DT3 | WVFX-DT2 | WVVA-DT2
Fox affiliates: KEVN-LD | KEYC-DT2 | KFYR-DT2/KQCD-DT2/KMOT-DT2/KUMV-DT2 | KFXF-LD | KJTV-TV⁸ | KIIT-CD | KMSB⁴ | KNIN-TV⁵ | KPTV | KSVT-LD | KVHP³ | KVVU-TV | KXII-DT3 | KXLT-TV⁸ | KYOU-TV | WAGM-TV | WALA-TV | WBKO-DT2 | WBRC | WDBD³ | WFLX⁵ | WGEM-DT3 | WGGB-DT2 | WHNS | WHSV-DT2 | WLUC-DT2 | WNYF-CD | WOVA-LD | WSVF-CD | WSFX-TV³ | WVFX-TV | WVUE-DT | WXIX | WXTX | WZAW-LD
MeTV affiliates: KHME/KQME | KLBB-LD | KNHL | KWWT-DT2
Heroes & Icons affiliate: WSJV
Independent stations: K17DL-D¹ | KFDA-DT2 | KJTV-CD⁸ | KHNL-DT2 | KTVK | WPCH-TV
MyNetworkTV affiliates: KAUU-DT4 | KCRG-DT2 | KFXF-LD | KKTV-DT2 | KMYL-LD | KNHL | KOLN-DT2/KGIN-DT2 | KPDX | KSMO-TV | KSNB-DT2 | KTTU⁴ | KWWT | KXII-DT2 | WBXH-CD | WECP-LD2 | WFXU | WHSV-DT4 | WIBW-DT2 | WITN-DT2 | WIYE-LD2 | WLOO⁶ | WNEM-DT2 | WRDW-DT2 | WSAW-DT2 | WSAZ-DT2 | WTOK-DT2 | WTVY-DT2 | WTAP-DT3 | WVLT-DT2 | WZBJ/WZBJ-CD
NBC affiliates: KAIT-DT2 | KALB-TV | KATH/KSCT-LP | KBJR/KRII | KCBD | KCWY-DT | KDLT/KDLV | KFYR-TV/KQCD-TV/KMOT/KUMV-TV | KGNS-TV | KHNL/KHBC-TV/KOGG | KKCO | KMNF-LD | KNEP | KNOP-TV | KSNB-TV | KTIV | KTTC | KTUU-TV | KTVF | KVLY-TV | KWQC-TV | KYOU-DT2 | KYTV | KPLC | WAFF | WAGT-CD | WALB | WAVE | WDAM-TV | WEAU | WECT | WEEK-TV | WFIE | WGEM-TV | WILX-TV/WLNM-LD | WIS | WITN-TV | WJHG-TV | WLBT | WLTZ⁸ | WLUC-TV | WMBF-TV | WMC-TV | WMTV | WNDU-TV | WOWT | WPTA-DT2 | WRGX-LD | WSAZ-TV | WSFA | WSMV-TV | WSVW-LD | WTAP-TV | WWBT | WVIR-TV/WVIR-CD | WVVA | WWPI-LD
Telemundo affiliates: KEYU | KGNS-DT3 | KKCO-DT3 | KLTV-DT3 | KOSA-DT3 | KFVE | KSWO-DT2 | KTLE-LD | KTRE-DT2 | KXNU-LD | KXTQ-CD | WKTB-CD | WTCL-LP
See also: Gray station logos

Other assets:
Circle⁷ | Broadview Media | Raycom Sports | Tupelo Honey

Radio stations: WGEM | WGEM-FM

News program: Hawaii News Now

Programming: America Now | Full Court Press with Greta Van Susteren | PowerNation | Right This Minute

Acquisitions: Benedek Broadcasting | Diversified Communications (Television stations only) | Hoak Media Corporation | Raycom Media (Aflac Broadcast Division | Drewry Communications Group | Ellis Communications | Malrite Communications Group | The Liberty Corporation | Lincoln Financial Media) | Meredith Corporation (Television stations only) | Quincy Media (Shockley Communications Corporation) (Television stations only) | Schurz Communications (Television stations only) | United Communications Corporation (Television stations only)

Defunct: TV3 Winchester | KGHZ (Antenna TV)² | KSCM-LP (Telemundo) | WAGT (NBC) | ACC Network

¹Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company.
²Owned by Schurz Communications, Gray operated KGHZ through an SSA.
³Gray operates this station owned by American Spirit Media.
⁴Gray operates this station owned by Tegna through an SSA.
⁵The E.W. Scripps Company operates this station through an SSA.
⁶Gray operates this station owned by Tougaloo College.
⁷Joint venture with Ryman Hospitality Properties.
⁸Gray operates this station owned by SagamoreHill Broadcasting through an SSA.

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Headquarters: Atlanta, Georgia, USA

V • T • E

NBC owned and affiliated television stations

Owned Television Stations:

KNBC (Los Angeles, CA) | KNSD (San Diego, CA) | KNTV (San Jose–San Francisco–Oakland, CA) | KXAS (Dallas–Fort Worth, TX) | WBTS (Boston, MA) | WCAU (Philadelphia, PA) | WMAQ (Chicago, IL) | WNBC (New York City, NY) | WRC-TV (Washington, D.C.) | WTVJ (Miami–Ft. Lauderdale, FL) | WVIT (New Britain-Hartford-New Haven, CT) | WKAQ-DT3 (San Juan, PR)

Affiliates
WVTM | WRGX / WTVY-DT4 | WAFF | WPMI | WSFA | KTUU | KTVF | KATH / KSCT | KPNX / KNAZ | KVOA | KYMA | KTVE | KNWA / KFTA-DT2 | KAIT-DT2 | KARK | KGET | KNVN | KIEM | KSEE | KMIR | KCRA | KSBW | KSBY | KUSA | KKCO | KOAA | WRDE / WBOC-LD3 / WSJZ-LD4 | WESH | WBBH | WNBW | WTLV | WJHG | WTWC | WFLA | WPTV | WALB | WXIA | WAGT | WLTZ | WMGT | WSAV | KHNL / KHBC / KOGG | KTVB / KTFT | KPVI | WAND | WEEK | WGEM | WREX | WFIE | WPTA-DT2 | WTHR | WPBI-LD2 | WNDU | WTWO | KWQC | WHO | KYOU-DT2 | KTIV | KWWL | KSNT | KSNW / KSNG / KSNC / KSNL / KSNK | WNKY | WLEX | WAVE | WPSD | KALB | WVLA | KPLC | KLAF / KADN-DT2 | WDSU | WWPI | WCSH | WLBZ | WBAL | WWLP / WFXQ | WDIV | WOOD | WLUC | WILX | WEYI | WPBN / WTOM | KARE | KTTC | KMNF | WNBD | WXXV-DT2 | WLBT | WDAM | WGBC-DT2 | WTVA | KOMU | KSNF | KSHB | KNPG | KSDK | KYTV | KULR / KYUS | KXGN-DT2 | KTVH / KTGF | KECI / KCFW / KTVM | KNOP | WOWT | KNEP | KSNB | KSNV | KRNV | KOB / KOBR / KOBF | WNYT | WBGH-CD / WIVT-DT2 | WGRZ | WETM | WPTZ | WHEC | WSTM | WKTV | WVNC | WCNC | WRAL | WITN | WECT | WXII | KVLY | KFYR / KQCD / KMOT / KUMV | WLWT | WKYC | WCMH | WDTN | WLIO | WTOV | WNWO | WFMJ | WHIZ | KTEN | KFOR | KJRH | KTVZ | KMTR / KMCB / KTCW | KOTI / KOBI | KGW | WICU | WJAC | WGAL | WPXI | WBRE | WJAR | WCBD | WIS | WYFF | WMBF | KNBN | KDLT / KDLV | WRCB | WNBJ | WBIR | WMC | WSMV | KRBC | KAMR | KXAN | KBMT-DT2 | KVEO | KRIS | KTSM | KPRC | KETK | KGNS | KCBD | KWES | KSAN | WOAI | KCEN / KAGS | KTAL | KMOL | KFDX | KSL | WCYB | WVIR / WVIR-CD | WSVW | WAVY | WWBT | WSLS | KING | KHQ | KNDO / KNDU | WVVA | WBOY | WSAZ | WTAP | WEAU | WGBA | WMTV | WTMJ | WJFW | KBJR / KRII | KCWY / KCHY | KVZK | KUAM | WVGN | PJA

^{Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area.}

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V • T • E

CW owned and affiliated television stations

Owned Television Stations

KBCW | KMAX | KSTW | WKBD | WPCW | WPSG | WTOG | WUPA

Affiliates
WRGX-LD2 / WTVY-DT3⁺ | WFNA | WTTO / WDBB | WHDF | WBMM⁺ | KYUR-DT2 / KATN-DT3 / KJUD-DT2⁺ | KASW | KWBA | KPTM-DT3 | KHBS-DT2 / KHOG-DT2⁺ | KAIT-DT3⁺ | KASN | KGET-DT2⁺ | KHSL-DT2⁺ | KECY-DT3⁺ | KECA⁺ | KTLA | KION-DT2 / KMUV-LD2⁺ | KCWQ / KESQ-DT3⁺ | KFMB-DT2 | KFRE | KSBY-DT2⁺ | KXTU | KWGN | KJCT-LD2⁺ | WCCT | WDCW | WKCF | WCJB-DT2⁺ | WCWJ | WSFL | WXCW | WJHG-DT2⁺ | WTLF⁺ | WTVX | WGCW⁺ | WAGT-CD2⁺ | WTLH-DT2⁺ | WSAV-DT2 | WLTZ-DT2⁺ | WMAZ-DT2⁺ | WOAI-DT2 | KHON-DT2 / KHAW-DT2 / KAII-DT2 | KYUU / KBOI-DT2⁺ | KIFI-DT3⁺ | KMVT-DT2⁺ | WCIU | WBUI | WEEK-DT3⁺ | WREX-DT2⁺ | WGEM-DT2⁺ | WTVW | WISE⁺ | WISH | WLFI-DT2⁺ | WCWW | WTHI-DT4 | KCWI | KGCW | KYOU-DT4⁺ | KTIV-DT2⁺ | KWWL-DT2 | KTKA-DT3⁺ | KSCW | WBKO-DT2⁺ | WKYT-DT2 | WBKI | WQTV / WQWQ / KFVS-DT2 | KALB-DT3⁺ | WBRL / WGMB-DT2 | KATC-DT2⁺ | KPLC-DT2⁺ | KNOE-DT3 / KCWL⁺ | WNOL | KPXJ | WABI-DT2⁺ | WPXT | WAGM-DT3⁺ | WNUV | WMDT-DT2⁺ | WLVI | WWLP-DT2 / WFXQ-CD2⁺ | "WBAE"⁺¹ | WBSF | WFQX-DT2⁺ | WBKP | WWMT-DT2 | WLAJ-DT2⁺ | KDLH⁺ | KMNF-LD2⁺ | WUCW | KTTC-DT2⁺ | WCBI-DT3⁺ | "WBWD"⁺¹ | WXXV-DT3⁺ | WHLT-DT2⁺ | WJTV-DT2 | WTOK-DT3⁺ | KOMU-DT3⁺ | KCWE | KFJX-DT2⁺ | KNPG-LD2⁺ | KPLR | KSPR-LD2 / KYTV-DT2 | KTVQ-DT2⁺ | KXLF-DT2⁺ | KRTV-DT2⁺ | KTVH-DT2⁺ | KPAX-DT2⁺ | KCWH-LD / KNHL-DT3⁺ | KIIT-CD2 | KVCW | KOLO-DT3 | KWBQ / KRWB | WBNG-DT2 | WNLO | WENY-DT3 | WPIX | WHAM-DT2 | WCWN | WSTM-DT2 / WSTM-DT2 | WKTV-DT3 | WWTI-DT2 | WYCW | WCCB | WNCT-DT2 | WCWG | WLFL | WWAY-DT3 | KXMA / KXMB-DT2 / KXMC-DT2 / KXMD-DT2 | KXJB-LD2 | WKRC-DT2 | WUAB | WWHO | WBDT | WQCW / WOCW | WTVG-DT2 | WFMJ-DT2 | "WBZV"⁺¹ | KTEN-DT2 | KOCB | KQCW | KTVZ-DT2⁺ | KMTR-DT2⁺ | KTVL-DT2⁺ | KRCW | WSEE-DT2 | WJAC-DT4 | WHP-DT2 | WSWB / WOLF-DT2 | WNAC-DT2 | WCBD-DT2 | WIS-DT2 | WWMB⁺ | KCLO-DT2⁺ | KSFY-DT2⁺ | WFLI | WBXX | WNBJ-LD2⁺ | WLMT | WNAB | KTXS-DT2⁺ | KVII-DT2⁺ | KNVA | KFDM-DT2⁺ | KNCT | KCWO-TV / KOSA-DT2⁺ | KBTX-DT2⁺ | KRIS-DT2⁺ | KDAF | KVIA-DT2⁺ | KIAH | KYLX-LD2⁺ | KLCW⁺ | KCWT / KMBH-LD2 / KXFX-CD2⁺ | KYTX-DT2⁺ | KTXE-LD2⁺ | KVCT-DT3⁺ | KAUZ-DT2⁺ | KUCW | WNNE⁺ | WCYB-DT2 | WVIR-DT3 / WVIR-CD3⁺ | WSVW-LD2 / W22EX-D2⁺ | WWCW / WFXR-DT2 | WGNT | WUPV | KSKN | KIMA-DT2 / KEPR-DT2⁺ | WVVA-DT2⁺ | WVFX-DT2⁺ | WOVA-LD2⁺ | "WBWO"⁺¹ | WMOW / WAOW-DT2 / WYOW-DT2⁺ | WXOW-DT2 / WQOW-DT2⁺ | WMTV-DT2 | WVTV | WCWF | KCWY-DT2⁺ | KGWN-DT2⁺ | KTKB | W33CY-D | XHRIO

Notes
^{Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area.}
⁺Station carries CW programming on a digital subchannel, via The CW Plus.
⁺¹Local CW Plus affiliate operates as cable-only channel.

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