On January 27, 2003, WNEW-FM dropped the talk format and stunted for the next 3 months with CHR music, using a limited playlist of approximately 50 songs from artists like Pink, Eminem, Bowling for Soup, and Avril Lavigne, as well as nightly simulcasts of CBS's Late Show with David Letterman. Sounders during that period teased listeners about how "a new station" would soon be coming to the 102.7 frequency, and it arrived on April 10 at 8:00 PM, when WNEW became "102.7 Blink", and adopted an unusual "Entertainment AC" format, launching with "Rock Your Body" by Justin Timberlake and other song "Mesmerize" by Ja Rule ft. Ashanti. Also on the introductory airstaff were morning team and real life couple at the time Chris Booker (from WXRK) and Lynda Lopez (from WKTU and the sister of Jennifer Lopez).
On January 2, 2007 at 5:00 AM, after playing Kool and the Gang's "Fresh", WNEW flipped to an adult contemporary format with a verge towards hot adult contemporary known as "Fresh 102.7", with "How to Save a Life" by The Fray being the first song played. The call letters switch to WWFS on January 9, 2007.
On October 12, 2011, the station dropped adult contemporary along with its Today's Fresh Music slogan as Hot AC format. On March 15, 2016, WWFS changed or reverted back to the original call letters as WNEW-FM.