Originally signed on the air on December 11, 1949 as the first incarnation of WOAI-TV, it was the first television station in the San Antonio market on VHF channel 4, owned by Southland Industries along with WOAI (1200 AM) WOAI-AM-TV are among the few broadcast stations located west of the Mississippi River that have a call sign beginning with "W." In the early days of broadcasting, most Central Time Zone states were in the "W" territory. In 1923, the dividing line was changed to the Mississippi River. Since WOAI Radio was already on the air, it kept its W call letters and when it put a TV station on the air, it shared that call sign. Channel 4 has been an NBC affiliate since its sign-on, due to WOAI AM radio's longtime affiliation with the Red Network.
1953–1962[]
1962–1973[]
1973[]
1973-1974[]
KMOL-TV[]
1974–1993[]
On December 11, 1974, coinciding with the station's 25th anniversary of its sign on, and with the sale of WOAI-TV to United Television, the station, due to FCC rules in place then, changed its callsign to KMOL-TV; the station gained a new logo to go with the callsign change.
1974–1984[]
1984–1993[]
1993–1996[]
1996–2002[]
During this logo's run, KMOL-TV alongside the rest of BHC Communications and Chris-Craft Industries would be purchased by the Fox Television Stations subsidiary of the News Corporation (owner of the Fox network and KTBC (VHF channel 7) in Austin, KDFW (VHF channel 4) in Dallas–Fort Worth and KRIV (UHF channel 26) in Houston) in 2001. Fox traded the station to Clear Channel Communications alongside then-sister station KTVX in Salt Lake City in 2002. Later, Clear Channel would restore the WOAI-TV callsigns to channel 4 so it can match its ownership of WOAI radio.
WOAI-TV (second era)[]
2002–2007[]
The 1996 KMOL-TV logo was retained when it reclaimed its WOAI-TV callsign on September 1, 2002. On November 16, 2006, after being bought by private equity firms, Clear Channel announced that it would sell all of its television stations. On April 20, 2007, Clear Channel sold its entire television group to Providence Equity Partners-controlled holding company Newport Television; the group deal was finalized on March 14, 2008. However, channel 4 continued a news partnership with its former radio sister, and the two stations continued to share a website for two years afterward.
2007–2014[]
2007–2009[]
2009–2013[]
On July 19, 2012, Newport Television/High Plains Broadcasting sold WOAI-TV to the Sinclair Broadcast Group, owner of KABB and KMYS. Sinclair spun off KMYS to Deerfield Media as part of its acquisition of channel 4.
2013–2014[]
2014–present[]
This logo, especially the "4" peacock combination, is similar to the one used by KNBC in Los Angeles.
1Owned by Tennessee Broadcasting and operated by Sinclair under an outsourcing agreement. 2Nominally owned by Cunningham Broadcasting and operated by Sinclair under an LMA. However, trusts belonging to members of Sinclair's founding Smith family control almost all of Cunningham's stock. 3Operated by Nexstar Media Group under an LMA. 4Owned by Second Generation of Iowa, Ltd. and operated by Sinclair under a LMA. 5Owned by Manhan Media and managed by Sinclair. 6Owned by Howard Stirk Holdings, operated by Sinclair under an LMA. 7Owned by Mercury Broadcasting Company and operated by Sinclair. 8Owned by Deerfield Media and operated by Sinclair under an LMA. 9Owned by Roberts Media, but operated by Sinclair. 10Owned by Mitts Telecasting and operated by Sinclair. 11Owned by GOCOM Media and operated by Sinclair. 12Owned by Waitt Broadcasting, but operated by Sinclair under an SSA. 13Owned by Granite Broadcasting Corporation and operated by Sinclair through a JSA and SSA. 14Owned by New Age Media and operated by Sinclair under an MSA. 15Owned by MPS Media, but operated by New Age Media under an LMA. 16Owned by Diamond Sports Group, a joint venture of Sinclair and Entertainment Studios. 17Co-owned with Yankee Global Enterprises, The Blackstone Group, Amazon, RedBird Capital and Mubadala Investment Company. 18Co-owned with Chicago Cubs. 19Owned by Sinclair and operated by Jukin Media. 20Owned by Palm Television, L.P. and operated by Cunningham Broadcasting under an LMA.
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel. 1Local CW affiliate carries only sports programming.
