Originally signed on the air as WOW-TV on August 29, 1949 on VHF channel 6, the station was first owned by Radio Station WOW, Inc., alongside WOW radio (590 AM, now KXSP, and 92.3 FM, now KEZO-FM). The Meredith Corporation purchased the WOW stations in 1951.
1951–1953[]
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1953–1954[]
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1954–1955[]
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1955–1956[]
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In 1956, after the radio stations dropped their longtime affiliation with the NBC Red Network in favor of the CBS Radio Network, WOW-TV switched affiliations with KMTV-TV and became Omaha's CBS television affiliate.
1956[]
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1956–1957[]
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1957–1958[]
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1958–1959[]
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1959[]
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1959–1962[]
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1962–1964[]
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1964–1966[]
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1966–1969[]
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1969–1970[]
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1970–1972[]
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1972–1975[]
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This logo is based on then-owner Meredith's template.
WOWT (-TV)[]
1975–1984[]
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Station ID (1977)
WOW-TV changed its callsign on July 9, 1975, to the current WOWT, after Meredith sold channel 6 to San Francisco-based Chronicle Publishing Company and then-FCC rules prohibiting the use of the same callsigns by different owners of the time.
1984–1991[]
1984-1986[]
1986–1991[]
WOWT swapped affiliations again with KMTV-TV on June 29, 1986, returning the NBC affiliation back to channel 6 after 30 years.
1991–present[]
1991–1999[]
Original version (1991–1995)
Channel 6 News logo (1991–1999)
1999–2007, 2019–2022 (main)[]
3D version
Channel 6 News/WOWT 6 News logo (1999–2012, 2019–2022)
WOWT introduced a 3D variation of the previous logo, which it would phase out of branding sometime in 2019.
2010–2012[]
Very similar to the last logo, but removing the "-DT" section.
WOWT-DT2 (2011–2017)
2012–2019, 2019–2022 (secondary)[]
WOWT 6 News logo (2012–2019)
WOWT-DT2 (2018–present)
2022–2023[]
WOWT revised its longtime logo on August 21, 2022 along with an updated graphics package and music ("This Is The Place" by Stephen Arnold Music); the box was eventually removed with the change.
WOWT 6News logo (2022-2023)
2023–present[]
WOWT would drop the "NBC 6" branding, and remove the NBC peacock from its logo, in December 2023.