At this point, WPHL began branding itself as "PHL 17", which would last until 1995 after its affiliation with the WB. The "PHL 17" branding would return in some form in 2006.
1990–1995
PHL is italicized in this version.
1995–2000
Alternate logo
2000–2006
White primary/black secondary variant
Philadelphia's WB 17 News at Ten ad
WB 17 News at Ten logo (2000-2003)
WB 17 News at Ten logo (2003-2005)
Horizontal version of 2003-2005 news logo
WB 17 News at Ten logo (2005-2006); WPHL transitioned into a MyNetworkTV affiliate shortly after this logo debuted.
1Nexstar operates these stations owned by Mission Broadcasting. 2Nexstar operates this station owned by Cunningham Broadcasting. 3Nexstar operates this station owned by White Knight Broadcasting through an SSA. 4Nexstar operates this station owned by Marshall Broadcasting through an LMA. 5Owned by Shield Media, LLC, Nexstar operates this station through an SSA. 6Nexstar operates this station owned by Vaughan Media. 7Predecessor company of LIN Media. 8Operated under local marketing agreement. 9Currently a repeater for WWLP. 10Joint venture with MGM Holdings. 11Joint venture with Discovery, Inc., in which Nexstar owns 31% while Discovery owns the remaining 69%. 12Pending sale to Fox Television Stations
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