At this point, WPHL began branding itself as "PHL 17", which would last until late-1995 after its affiliation with The WB. The PHL 17' branding would return in some form in 2006. During its affiliation with The WB it would be branded as The WB on PHL-17
1990–1995
PHL is italicized in this version.
1995–2000
On September 10, 1995, WPHL rebranded as WB 17 as The WB expanded their programming on Sunday night debut for the first time. This logo features Michigan J. Frog or the Two Liberty Place and One Liberty Place underneath the channel number. The logo without a red circle only appear in on-screen logo bug.
Alternate logo
2000–2006
2006–2010
The station was selected to become a MyNetworkTV affiliate in 2006 after CBS and Warner Bros. selected rival station WPSG to become a station of The CW.
1Nexstar operates these stations owned by Mission Broadcasting. 2Nexstar operates this station owned by Cunningham Broadcasting. 3Nexstar operates this station owned by White Knight Broadcasting through an SSA. 4Nexstar operates this station owned by Vaughan Media. 5Predecessor company of LIN Media. 6Currently a repeater for WWLP. 7Joint venture with Warner Bros. Discovery in which Nexstar owns 31% while Warner Bros. Discovery owns the remaining 69%.
