In 1969, WPIX first introduced the original version of the current "Circle 11" logo; the "11" in the logo closely resembled the World Trade Center, which was not completed until four years later.
Beginning in September 1976 and continuing up to 1986, WPIX branded itself as "11Alive"; the "Alive" branding was made popular by Atlanta, GA's WXIA-TV (as well as other stations owned by WXIA's parent company GANNETT and now as TEGNA), who also started using the "11 Alive" branding around the same time as WPIX and continues to use it to this day. The "Circle 11" logo was dropped during this period. The logo was brought back in 2013 on WPIX's Antenna TV subchannel (modified as "11.2 Alive").
In 1984, WPIX brought back it's 1969 logo after an eight-year hiatus, incorporating it into the "11 Alive" branding, and after 1986, WPIX removed "Alive" from its logo, and returned to its "Circle 11" branding.
This logo is similar to the one used by KARE in Minneapolis.
During the station's broadcast of the 1994 New York City Marathon, WPIX retired the "Circle 11" logo once again and introduced a new logo that would be used during the station's run as an affiliate of The WB. Though this logo (all by itself with no network branding) was phased out from regular on-air usage by 1996, the station continued to use this logo in the intro for its 10 p.m. newscast until 1998.
On January 11, 1995 WPIX became a charter affiliate of The WB Television Network, becoming one of the de-facto flagship stations of the network through parent Tribune Company's minority stake in the network as THE WB11. The logo introduced in 1994 was then modified to include The WB's logo to reflect the change.
In 1999, the 1995 version of the WPIX logo was modified slightly, removing the "THE" box on the left side of The WB logo.
In 2006, The WB and UPN announced that they would merge their programming into a new network called The CW; WPIX became a charter affiliate of The CW on September 18 of that year. KPLR-TV also used this logo during that time.
In October 2008, WPIX temporarily re-branded as "WPIX 11" and introduced a combination of the "Circle 11" logo (for the third time after a fourteen-year hiatus), and the 1994-2006 "11" logo as the "II" as part of a company-wide re-branding that saw most of Tribune's CW affiliates de-emphasize The CW name and logo from their branding.
Two months after dropping the CW branding from its official logo and rebranding as "WPIX 11", WPIX changed its branding again to "PIX 11", and kept its logo.
The logo was slightly tweaked while keeping the Circle 11 the same. In December 2018, Nexstar Media Group announced that it would acquire Tribune Broadcasting. However, it also divested 19 stations in order to comply with FCC ownership regulations and obtain approval by both the Department of Justice and the FCC. It was approved on September 16, 2019, and WPIX was sold to the E.W. Scripps Company three days later, making it the first ownership change since the station's sign-on.
In July 2020, Nexstar acquired back the station through Mission Broadcasting and re-operate them for $75 million plus accrued interest. Making it the first time for WPIX to be operated back by Tribune's descendant. The transaction is expected to close later in the year. (Nexstar cannot buy WPIX outright because that would place Nexstar over the 39 percent ownership cap.) Shortly after Mission announced that it would acquire WPIX, Scripps announced that it would acquire Ion Media, the owner of Ion Television owned-and-operated station WPXN-TV (channel 31); that transaction is expected to be completed by early 2021. The sale was approved by the FCC on December 1, and was completed on December 30.
1Nexstar operates these stations owned by Mission Broadcasting. 2Nexstar operates this station owned by Cunningham Broadcasting. 3Nexstar operates this station owned by White Knight Broadcasting through an SSA. 4Owned by Shield Media, LLC, Nexstar operates this station through an SSA, sale to Mission Broadcasting pending FCC approval. 5Nexstar operates this station owned by Vaughan Media. 6Predecessor company of LIN Media. 7Operated under local marketing agreement. 8Currently a repeater for WWLP. 9Joint venture with Discovery, Inc., in which Nexstar owns 31% while Discovery owns the remaining 69%.
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel.