This page only shows primary logo variants.
For other related logos and images, see:
1981–1985 1985–1994 1994–January 1995 January–December 1995 December 1995–2001
1981–1985 1985–1994 1994–January 1995 January–December 1995 December 1995–2001
2001–2002 2003–2006 2006–2023 2023–present
2001–2002 2003–2006 2006–2023 2023–present



WWSG-TV 1981

WWSG-TV was launched in June 1981 by William S. Gross, running programming from the Financial News Network during the day, and SelecTV, a subscription TV service at night. In 1983, they would drop all FNN programming and become a full-time subsription TV service airing programming from the PRISM pay-cable television service.



WGBS-TV Philly 57 (1985)

After Milton Grant purchased the station from William Gross months earlier, Grant would change the station's call sign to WGBS-TV, and relaunch the station with a general entertainment format under the branding Philly 57. Grant would end up selling WGBS and sister stations WBFS-TV and WGBO-TV in 1989 to Combined Broadcasting, a company controlled by Grant's creditors.

1994–January 1995[]

WGBS 1994

January–December 1995[]

WGBS UPN Philly 57 (1995)

In January 1995, WGBS became an affiliate of the upstart United Paramount Network; the station briefly identified as "UPN Philly 57", before being shortened to simply "UPN 57". On August 25, 1995, the Paramount Stations Group would purchase the station, making WGBS a UPN O&O station.


December 1995–2001[]

WPSG UPN 57 (late 1995)

In December 1995, WGBS changed its callsign to WPSG (for its then-new owners Paramount Stations Group, which sold WTXF-TV to Fox Television Stations after they purchased the station from Combined Broadcasting a few months prior). During this logo's run, Paramount's parent company, Viacom purchased CBS Corporation in 2000. This made WPSG a sister station to CBS O&O, KYW-TV.




UPN logo

In September 2002, when UPN debuted a new on-air look, WPSG's on-air branding was changed to simply "UPN" for the 2002-2003 television season, before reverting back to "UPN 57" the following season.


WPSG 2002-2006 logo

This logo is similarly designed to some its sister stations, including then-sister station KAUT-TV where the UPN logo is placed over the channel position.


WPSG CW Philly 57

In September 2006, WPSG revived the "Philly 57" moniker dropped in 1995 (though many viewers still called the station by that name afterward) as part of the station's new branding as a CW owned-and-operated station, "The CW Philly 57", although on-air promotions refer to the station only as "The CW Philly".


WPSG Philly57 2023
Designer:  Unknown
Typography:  TT Norms
Launched:  August 30, 2023

Exercising an option in its 2022 sale of controlling interest in The CW to Nexstar Media Group, CBS News and Stations announced on May 5, 2023 that WPSG and all of their affiliated CW stations would drop the network and move to independent status on September 1. As a result, the CW affiliation would move to WPHL-TV. In preparation for the move, WPSG began fully revived the "Philly 57" brand on-air logo in the last week of August 2023; the logo is similar in "city + channel" form to fellow ex-CW siblings in WKBD-TV/Detroit, WUPA/Atlanta, WTOG/Tampa-St. Petersburg, KMAX-TV/Sacramento, and KSTW/Seattle-Tacoma.