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WWSG-TV

1981–1985

Channel 57 WWSG-TV Philadelphia.png

WWSG-TV was launched in June 1981 by William S. Gross, running programming from the Financial News Network during the day, and SelecTV, a subscription TV service at night. In 1983, they would drop all FNN programming and become a full-time subsription TV service airing programming from the PRISM pay-cable television service.

WGBS-TV

1985–1994

WGBS-TV Philly 57 (1985).svg

After Milton Grant purchased the station from William Gross months earlier, Grant would change the station's call sign to WGBS-TV, and relaunch the station with a general entertainment format under the branding Philly 57. Grant would end up selling WGBS and sister stations WBFS-TV and WGBO-TV in 1989 to Combined Broadcasting, a company controlled by Grant's creditors.

1994–January 1995

WGBS 1994.PNG

January–December 1995

WGBS UPN Philly 57 (1995).svg

In January 1995, WGBS became an affiliate of the upstart United Paramount Network; the station briefly identified as "UPN Philly 57", before being shortened to simply "UPN 57". On August 25, 1995, the Paramount Stations Group would purchase the station, making WGBS a UPN O&O station.

WPSG

December 1995–2001

WPSG UPN 57.svg

In December 1995, WGBS changed its callsign to WPSG (for its then-new owners Paramount Stations Group, which sold WTXF-TV to Fox Television Stations after they purchased the station from Combined Broadcasting a few months prior). During this logo's run, Paramount's parent company, Viacom purchased CBS Corporation in 2000. This made WPSG a sister station to CBS O&O, KYW-TV.

2001–2002

Upn57.gif

2002–2003

UPN logo.svg

In September 2002, when UPN debuted a new on-air look, WPSG's on-air branding was changed to simply "UPN" for the 2002-2003 television season, before reverting back to "UPN 57" the following season.

2003–2006

WPSG 2002-2006 logo.svg

This logo is similarly designed to some its sister stations, including then-sister station KAUT-TV where the UPN logo is placed over the channel position.

2006–present

WPSG CW Philly 57.svg

In September 2006, WPSG revived the "Philly 57" moniker dropped in 1995 (though many viewers still called the station by that name afterward) as part of the station's new branding as a CW owned-and-operated station, "The CW Philly 57", although on-air promotions refer to the station only as "The CW Philly."


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