WPSG

This page only shows primary logo variants. For other related logos and images, see: Other

1981–1985	1985–1994	1994–January 1995	January–December 1995	December 1995–2001
2001–2002	2002–2003	2003–2006	2006–2023	2023-present

WWSG-TV

1981–1985

WWSG-TV was launched in June 1981 by William S. Gross, running programming from the Financial News Network during the day, and SelecTV, a subscription TV service at night. In 1983, they would drop all FNN programming and become a full-time subsription TV service airing programming from the PRISM pay-cable television service.

WGBS-TV

1985–1994

Designer:  Unknown

Typography:  Van Dijk (Philly) Custom (57)

Launched:  Unknown

After Milton Grant purchased the station from William Gross months earlier, Grant would change the station's call sign to WGBS-TV, and relaunch the station with a general entertainment format under the branding Philly 57. Grant would end up selling WGBS and sister stations WBFS-TV and WGBO-TV in 1989 to Combined Broadcasting, a company controlled by Grant's creditors.

1994–January 1995

SVG NEEDED

January–December 1995

In January 1995, WGBS became an affiliate of the upstart United Paramount Network; the station briefly identified as "UPN Philly 57", before being shortened to simply "UPN 57". On August 25, 1995, the Paramount Stations Group would purchase the station, making WGBS a UPN O&O station.

WPSG

December 1995–2001

In December 1995, WGBS changed its callsign to WPSG (for its then-new owners Paramount Stations Group, which first sold WTXF-TV to Fox Television Stations then bought WGBS-TV and WBFS-TV afterward.) During this logo's run, Paramount's parent company, Viacom purchased CBS Corporation in 2000. This made WPSG a sister station to CBS O&O, KYW-TV.

2001–2002

2002–2003

In September 2002, when UPN debuted a new on-air look, WPSG's on-air branding was changed to simply "UPN" for the 2002-2003 television season, before reverting back to "UPN 57" the following season.

2003–2006

This logo is similarly designed to some its sister stations, including then-sister station KAUT-TV where the UPN logo is placed over the channel position.

2006–2023

In September 2006, WPSG revived the "Philly 57" moniker dropped in 1995 (though many viewers still called the station by that name afterward) as part of the station's new branding as a CW owned-and-operated station, "The CW Philly 57", although on-air promotions refer to the station only as "The CW Philly".

2023–present

Designer:  Unknown

Typography:  TT Norms

Launched:  August 30, 2023

Exercising an option in its 2022 sale of controlling interest in The CW to Nexstar Media Group, CBS News and Stations announced on May 5, 2023 that WPSG and all of their affiliated CW stations would drop the network and move to independent status on September 1. As a result, the CW affiliation would move to WPHL-TV. In preparation for the move, WPSG began fully revived the "Philly 57" brand on-air logo in the last week of August 2023; the logo is similar in "city + channel" form to fellow ex-CW siblings in WKBD-TV/Detroit, WUPA/Atlanta, WTOG/St. Petersburg-Tampa, KMAX-TV/Sacramento-Stockton-Modesto, and KSTW/Tacoma-Seattle.