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Logopedia
1965–1972 1972–1988 1988–1998 1998–2005 2005–2015 2015–present
1965–1972 1972–1988 1988–1998 1998–2005 2005–2015 2015–present

WPSX-TV[]

1965–1972[]

WPSX 1960s

1972–1988[]

WPSX 1985
Designer:  Dennis Bender
Typography:  Helvetica
Launched:  July 1972
“The new design symbolizes the three basic systems by which the sound and picture elements of television programs are produced — videotape, audio tape, and motion picture film. It is appropriate that the outer circle should represent a reel of videotape since these days nearly all television programs, many of which contain audio recordings and film, are ultimately committed to videotape for broadcast. It will surprise no one to learn that the oblong white space enclosed by this outer reel represents a television screen. Within that first white space lies a second circle, symbolizing an audio tape reel. [...] Enclosed by the audio tape reel is its natural partner, a thirty-five-millimeter slide, the workhorse of television announcements. [...] At the core of the logo is a circle and a rectangle, representing a reel and a frame of motion picture film. [...] We think WPSX-TV art specialist Dennis Bender has combined all these elements into a striking design. We hope this new logo will be a symbol for our viewers, not just of the mere mechanics of television production, but of all the efforts of all of us in the Division of Broadcasting to provide services and educational television programs of excellence through the imaginative use of those mechanics.”
Charles DeVault, assistant director of broadcasting, WPSX-TV program guide, July 1972

1988–1998[]

WPSX 90s

1998–2005[]

WPSX 3 (1998)

WPSU-TV[]

2005–2015[]

WPSU old

2015–present[]

Wpsu-black
Logopedia InfoWhite SVG NEEDED

On September 11, 2025, WPSU announced that it would wind down and cease operations by June 30, 2026, after the Penn State Board of Trustees voted unanimously against a proposal that would have transferred ownership of the television station and its sister radio station WPSU to WHYY in Philadelphia.[1] This was reconsidered in October, and the board approved the sale of WPSU to WHYY.

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