WPVI-TV

Not to be confused with KPVI-DT.

This page only shows primary logo variants. For other related logos and images, see: News Other

1947–1948	1948–1956	1956–1963	January–August 1963	1963–1967	1967–present	1967–1971
1971–1997	1997–2010	2010–present	2010–2013	2013–2024	2021–present

WFIL-TV

1947–1948

BETTER LOGO NEEDED

The twelfth TV station in the United States was signed-on for the first time in September 13, 1947 as WFIL-TV. (The "FIL" was a combination of the call letters of two early radio stations that later merged to form the radio station WFIL; it was merely a coincidence that they were close to a phonetic spelling of "Philadelphia.") The station was owned by Triangle Communications, and it was a sister company to The Philadelphia Inquirer.

1948–1956

SVG NEEDED

1956–1963

January–August 1963

Designer:  Unknown

Typography:  Unknown

Launched:  January 14, 1963

1963–1967

Designer:  Unknown

Typography:  Unknown

Launched:  August 24, 1963

SVG NEEDED

1967–1971

WFIL introduced this logo on Monday, September 11, 1967. This "6" logo has been used by the station since, surviving both a callsign and two ownership changes, with some secondary design elements being changed along the way. Unfortunately, the type font that was used for the lettering of the callsign was not known as of the summer of 2025.

WPVI-TV

On Saturday, May 1, 1971, WFIL-TV became the current WPVI-TV after Triangle sold the station to Capital Cities Communications, Inc. The then station announcer Paul Norton reassured viewers, "It's STILL Channel 6."

1971–present

1971–1997

The change of the station call sign which led into a revision of the Channel 6 logo which used the same type font style as previously back in 1967. But as of the summer of 2025, that type font's actual name remained unknown.

In 1986, Capital Cities bought ABC and changed its name to Capital Cities/ABC, thus making WPVI-TV an ABC owned-and-operated station.

1997–2010

In 1996, The Walt Disney Company absorbed Capital Cities/ABC into itself to giving rise to the Disney-ABC Television Group which still exists at the present time. The station logo design, however, did not immediately reflect this take-over of the station's parent network.

2010–present

In 2010, WPVI-TV's new logo was given an update; while the "6" design remained the same as it has been since it first debuted on Monday, September 11, 1967, a blue circle with a white outline was added, which made it look more similar to the logos used by most of WPVI-TV's fellow ABC O&O television stations. The red ABC logo located on the bottom right of the "6" was changed to the black version that the network had been using since 1962.

2010–2018

Moreover, at the bottom right of the "6" was changed to the black "sphere" version that the network had been using since 2007 and was also slightly enlarged.

2018–2024

The logo used since 2010 remained the same but with a minor change as the ABC logo was modified.

2021–present

In 2021, the logo was changed to match the new ABC logo. The logo was officially launched on March 12, 2024 for their newscasts.

External links

• Official website