WPVI-TV, previously WFIL-TV, is a Philadelphia, Pennsylvania-based television station on the VHF television band that has been the Philadelphia affiliate of the American Broadcasting Companies, youngest of the three primary broadcast television networks whose initial establishments were all in the radio-network era and hence all predate the rise of cable television and the Internet/World Wide Web, since its initial receipt of its broadcast license from the Federal Communications Commission in the middle 1940s. It is also the only such station in Philadelphia whose affiliation with any non-public television network has continued uninterrupted since receiving its initial FCC license.
WFIL-TV
When it was initially established as WFIL-TV (the "FIL" was short for "FILadelfia," the Spanish form of the city's name), the station was owned by Triangle Communications and it was a sister company to The Philadelphia Inquirer.
1947–1948
1948–1956
1956–1962
1962-1963
This design's incorporating the network logo into the numeral "6" could with some accuracy be considered the direct design forerunner of the most recent station logo, shown below, even though it was not/isn't employed as a reference for the later design.
1963–1967
1967–1971
On Monday September 11, 1967, WFIL-TV's new logo of Channel 6 became/becoming standardized. Though the type font style name did not become widely known at the time and still was not/wasn't/isn't widely known as of late 2016, the station would/will employ this logo for the next four years.
WPVI-TV
On Tuesday April 27, 1971, WFIL-TV became WPVI-TV after Triangle sold the station to Capital Cities Communications, Inc. The Back-Then Late Station Announcer, Mr. Paul Norton is reassured viewers to say to us & them "It's STILL Channel 6."
1971–present
1971–1997
The change of the station call sign which led/leads into a revision of the Channel 6 logo which used the same type font style as previously back in 1967.
In 1986, Capital Cities bought ABC and changed its name to Capital Cities/ABC.
1971 Station ID
Merv Griffin slide, circa 1980s
GMA promo.
WPVI station ID in 1981-1982
Animated promo graphic in 1981-1982
Hanukkah Greetings slide (1981)
ABC Network ID w/WPVI-TV Byline (1981-1982)
ABC Network ID w/WPVI-TV Byline (1982-1983)
WPVI-TV promo in 1984-1985
WPVI-TV station ID in 1984-1985
WPVI-TV station ID in 1985-1986
ABC Network ID/WPVI-TV Byline (1985-1986)
WPVI-TV station ID in 1986-1987
WPVI-TV station ID with Capital Cities-ABC byline in 1986-1987 as The New Network Flagship Station.
ABC Network ID w/WPVI-TV Byline (1986-1987)
WPVI-TV station ID in 1987-1988
late 80's-early 90's test pattern
WPVI TV Channel 6 (Philadelphia PA) Station ID - Easter 1988
In 1996, The Walt Disney Company absorbed Capital Cities/ABC into itself to giving rise to the Disney-ABC Television Group which still exists at the present time. The station logo design, however, did not/didn't immediately reflect this take-over of the station's parent network.
In 2010, WPVI-TV's new logo was/is given an update; while the "6" design remained the same as it has been since it first debuted on Monday September 11, 1967, A blue circle with a white outline was/is added, which made it look more similar to the logos used by most of WPVI-TV's fellow ABC O&O Television stations. The Red ABC Circle logo located on the bottom right of the "6" was changed to the black "ball" version that the network had been using since 2007 and it was/it's also slightly enlarged.
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