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Logopedia
This page only shows primary logo variants.
For other related logos and images, see:
1947–1948 1948–1956 1956–1963 January–August 1963 1963–1967 1967–present 1967–1971
1947–1948 1948–1956 1956–1963 January–August 1963 1963–1967 1967–present 1967–1971
1971–1997 1997–2010 2010–present 2010–2013 2013–2024 2021–present
1971–1997 1997–2010 2010–present 2010–2013 2013–2024 2021–present

WFIL-TV[]

1947–1948[]

BETTER LOGO NEEDED

The twelfth TV station in the United States was signed-on for the first time in September 13, 1947 as WFIL-TV. (The "FIL" was a combination of the call letters of two early radio stations that later merged to form the radio station WFIL; it was merely a coincidence that they were close to a phonetic spelling of "Philadelphia.") The station was owned by Triangle Communications, and it was a sister company to The Philadelphia Inquirer.

1948–1956[]

SVG NEEDED

1956–1963[]

January–August 1963[]

Designer:  Unknown
Typography:  Unknown
Launched:  January 14, 1963

1963–1967[]

Designer:  Unknown
Typography:  Unknown
Launched:  August 24, 1963
SVG NEEDED

1967–1971[]

WFIL introduced this logo on Monday, September 11, 1967. This "6" logo has been used by the station since, surviving both a callsign and two ownership changes, with some secondary design elements being changed along the way. Unfortunately, the type font that was used for the lettering of the callsign was not known as of the summer of 2025.

WPVI-TV[]

On Saturday, May 1, 1971, WFIL-TV became the current WPVI-TV after Triangle sold the station to Capital Cities Communications, Inc. The then station announcer Paul Norton reassured viewers, "It's STILL Channel 6."

1971–present[]

1971–1997[]

The change of the station call sign which led into a revision of the Channel 6 logo which used the same type font style as previously back in 1967. But as of the summer of 2025, that type font's actual name remained unknown.

In 1986, Capital Cities bought ABC and changed its name to Capital Cities/ABC, thus making WPVI-TV an ABC owned-and-operated station.

1997–2010[]

In 1996, The Walt Disney Company absorbed Capital Cities/ABC into itself to giving rise to the Disney-ABC Television Group which still exists at the present time. The station logo design, however, did not immediately reflect this take-over of the station's parent network.

2010–present[]

In 2010, WPVI-TV's new logo was given an update; while the "6" design remained the same as it has been since it first debuted on Monday, September 11, 1967, a blue circle with a white outline was added, which made it look more similar to the logos used by most of WPVI-TV's fellow ABC O&O television stations. The red ABC logo located on the bottom right of the "6" was changed to the black version that the network had been using since 1962.

2010–2018[]

Moreover, at the bottom right of the "6" was changed to the black "sphere" version that the network had been using since 2007 and was also slightly enlarged.

2018–2024[]

The logo used since 2010 remained the same but with a minor change as the ABC logo was modified.

2021–present[]

In 2021, the logo was changed to match the new ABC logo. The logo was officially launched on March 12, 2024 for their newscasts.

External links[]