Following the announcement of the shutdown of UPN (whose programming would be merged with The WB to form The CW), all Fox-owned UPN stations, including WRBW, dropped the UPN name and logo from their on-air branding. WRBW replaced the UPN logo with the station's slogan "Get It On".
On Sept. 9, 2019, WRBW dropped its My 65 moniker and was rebranded as Fox 35 Plus. The station launched an 8 p.m. newscast -- Fox 35 News Edge @ 8 -- as part of the rebranding.
