Following the announcement of the shutdown of UPN (whose programming would be merged with The WB to form The CW), all Fox-owned UPN stations, including WRBW, dropped the UPN name and logo from their on-air branding. WRBW replaced the UPN logo with the station's slogan "Get It On".
September 2006–September 2019
C More My 65, featuring the station's mascot C More.
On Sept. 9, 2019, WRBW dropped its My 65 moniker and was rebranded as Fox 35 Plus. The station launched an 8 p.m. newscast -- Fox 35 News Edge @ 8 -- as part of the rebranding.
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