For other related logos and images, see:
WHAM-TV moved to channel 5 on July 24, 1954, as part of a revision of upstate New York's VHF allotments resulting from the Federal Communications Commission (FCC)'s Sixth Report and Order of 1952. However, WHAM-TV on channel 5 dealt with interference issues from CBLT, a CBC Television station from Toronto, after that station moved from its original VHF channel 9 allocation to channel 6 in 1956. CBLT was replaced on channel 9 by CFTO-TV in 1960, and that channel relocation would later play an indirect role in the station's second frequency shift, eight years later.
Stromberg-Carlson merged with General Dynamics in 1955. General Dynamics was not interested in owning broadcast outlets, and put the WHAM radio and television outlets on the market. In 1956, WHAM-TV was sold to Transcontinent Broadcasting, which owned WGR radio and WGR-TV in Buffalo; the new owners changed the call letters to the current WROC-TV. In 1961, Transcontinent sold the station to the Veterans Broadcasting Company, which subsequently sold its half of what is today WHEC-TV (VHF channel 10) to the Gannett Company, then-based in Rochester (now in McLean, Virginia).
Veterans Broadcasting was merged into Rust Craft Broadcasting in February 1965.
The "ei8ht" logo used here appears to be influenced by the logo used by WJW from 1966-77 (and briefly revived in modified version from 1995–1996). Rust Craft sold its television unit to Ziff Davis in 1979. WROC-TV and sister stations in Saginaw, Michigan, Augusta, Georgia and Steubenville, Ohio were spun-off to Television Station Partners LP, a group composed of Ziff Davis's broadcast executives, in 1983.
On August 13, 1989, after 40 years with NBC (which was intolerant of preemptions, including channel 8's poor performance), channel 8 swapped network affiliations with WHEC-TV and became a CBS affiliate.
elevision Station Partners sold channel 8, along with the Saginaw and Steubenville outlets, to Smith Broadcasting in 1996.
Current owner Nexstar Media Group (then-known as Nexstar Broadcasting Group) purchased channel 8 in 1999.
TV stations viewable in the Greater Rochester, New York area