Originally signed on the air on May 30, 1949 as WFBM-TV, a primary CBS affiliate on VHF channel 6. It was founded by the Consolidated Television and Radio Broadcasters subsidiary of the Bitner Group, owners of radio station WFBM (1260 AM, now WNDE),
McGraw-Hill changed the callsign to the current WRTV on June 2, 1972, shortly after their purchase of channel 6 was complete.
1974–1978
1976 version
1978–1989
On June 1, 1979, WRTV swapped affiliations with ABC affiliate WTHR (VHF channel 13), as the high-rated network was looking for stronger stations to affiliate with.
This "Circle 6" is similar to what would Viasat 6 (Hungary) later use since 2008.
Station ID (1987)
1989–2012
This "6" logo is similar to the one used by CBS affiliate WCPX-TV (now WKMG-TV) in Orlando, Florida.
1989–1998
Standalone variant with golden 6
1998–2012
1998–2007
Standalone version
2007–2012
"6 News HD" logo (2008–2012)
Alternate 6 News logo (2006–2012)
On October 3, 2011, The McGraw-Hill Companies announced that it would sell its seven-station broadcasting division, including WRTV, to The E.W. Scripps Company for $212 million. The sale received FCC approval on November 29, 2011, and was formally consummated on December 30.
2012–2020
2013 version of logo
Standalone logo
Variant without the slogan
2020–present
Designer:
Logo Design: The E.W. Scripps Company On-Air Graphics: Scripps Graphics Hub Sandra Scagliotti
Typography:
Proxima Nova
Launched:
August 13, 2020
On August 13, 2020, WRTV dropped its longtime "RTV6" moniker, and began branding itself as simply "WRTV: Working for You". Concurrent with the move, the station introduced a new logo; for the first time in WRTV's 71-year history, the station's analog/virtual channel number was not shown. The station's newscast was rebranded from RTV6 News to WRTV News. That same day, WRTV adopted the 2020 Scripps graphics.
Flat version
Monochrome version 1
Monochrome version 2, seen in lower thirds
Logo with the 2021 ABC logo (only seen in its website)