Originally signed on the air on May 30, 1949 as WFBM-TV, a primary CBS affiliate on VHF channel 6. It was founded by the Consolidated Television and Radio Broadcasters subsidiary of the Bitner Group, owners of radio station WFBM (1260 AM, now WNDE),
This "6" logo is similar to the one used by CBS affiliate WCPX-TV (now WKMG-TV) in Orlando, Florida.
Standalone variant with golden 6
"6 News HD" logo (2008–2012)
Alternate 6 News logo (2006–2012)
On October 3, 2011, The McGraw-Hill Companies announced that it would sell its seven-station broadcasting division, including WRTV, to The E.W. Scripps Company for $212 million. The sale received FCC approval on November 29, 2011, and was formally consummated on December 30.
2013 version of logo
Variant without the slogan
Logo Design: The E.W. Scripps Company On-Air Graphics: Scripps Graphics Hub Sandra Scagliotti
August 13, 2020
On August 13, 2020, WRTV dropped its longtime "RTV6" moniker, and began branding itself as simply "WRTV: Working for You". Concurrent with the move, the station introduced a new logo; for the first time in WRTV's 71-year history, the station's analog/virtual channel number was not shown. The station's newscast was rebranded from RTV6 News to WRTV News. That same day, WRTV adopted the 2020 Scripps graphics.
Monochrome version 1
Monochrome version 2, seen in lower thirds
Logo with the 2021 ABC logo (only seen in its website)