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WSAU-TV[]

1954–1964[]

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For decades, WSAU/WSAW's mascot was Sir Seven, a "knight in shining armor" designed by Sid Kyler, the station's graphic designer; Kyler drew inspiration from the castle-like design of the Plumer Mansion, the station's original home.

1964–1967[]

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1967–1975[]

Screen Shot 2016-10-20 at 11.22.16 PM

1975–1981[]

Wsau0778

WSAW-TV[]

1981–1982[]

WSAW-TV
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Sirsevenskis

1982–1999[]

WSAW (1986-1999)

1999–2006[]

WSAW 2000s

2006–2012[]

Wsaw-2006

2012–present[]

WSAW 2012

WSAW-TV unveiled this logo on October 24, 2012.


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