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WSAU-TV

1954–1964

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For decades, WSAU/WSAW's mascot was Sir Seven, a "knight in shining armor" designed by Sid Kyler, the station's graphic designer; Kyler drew inspiration from the castle-like design of the Plumer Mansion, the station's original home.

1964–1967

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1967–1975

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1975–1981

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WSAW-TV

1981–1982

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1982–1999

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1999–2006

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2006–2012

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2012–present

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WSAW-TV unveiled this logo on October 24, 2012.


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