For decades, WSAU/WSAW's mascot was Sir Seven, a "knight in shining armor" designed by Sid Kyler, the station's graphic designer; Kyler drew inspiration from the castle-like design of the Plumer Mansion, the station's original home.
1These stations (except for WQCW) broadcast these networks on their digital subchannels. 2Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 3Owned by Schurz Communications, Gray operates KGHZ through an SSA. 4Owned by Entravision Communications, Gray operates KDCU through a JSA. 5Gray operates this station owned by American Spirit Media. 6Gray operates this station owned by Tegna through an SSA. 7The E.W. Scripps Company operates this station through an SSA. 8Gray operates this station owned by Tucker Operating Co, LLC. through an SSA. 9Gray operates this station owned by Tougaloo College. 10Sale of this station to Lockwood Broadcast Group pending FCC approval. 11Owned by United Communications Corporation, Gray operates this station under an LMA; acquisition of station in pending FCC approval.