For decades, WSAU/WSAW's mascot was Sir Seven, a "knight in shining armor" designed by Sid Kyler, the station's graphic designer; Kyler drew inspiration from the castle-like design of the Plumer Mansion, the station's original home.
WSAW launched local high-definition programming in 2011, and with it reintroduced Sir Seven as its mascot.
WSAW-TV unveiled this logo on October 24, 2012.
Alternative logo with Sir Seven
TV stations in Central Wisconsin, including Wausau and Rhinelander
Owned Television Stations
KCBS (Los Angeles, CA) | KCNC (Denver, CO) | KDKA (Pittsburgh, PA) | KOVR (Sacramento–Stockton–Modesto, CA) | KPIX (San Francisco–Oakland–San Jose, CA) | KTVT (Dallas–Fort Worth, TX) | KYW (Philadelphia, PA) | WBBM (Chicago, IL) | WBZ (Boston, MA) | WCBS-TV (New York City, NY) | WCCO (Minneapolis–St. Paul, MN) | WFOR (Miami–Fort Lauderdale, FL) | WJZ (Baltimore, MD) | WWJ (Detroit, MI)
WIAT | WTVY | WHNT | WKRG | WAKA | KAUU | KXDF | KUBD / KXLJ / KTNL | KUBD-LP | KPHO | KOLD | KYMA | KFSM | KTHV | KJNB-LD2 / KJNE-LD2 | KBAK | KHSL | KVIQ | KGPE | KION | KESQ-DT2 / KPSP | KFMB | KCOY | KKTV | KREX / KREY | WFSB | WUSA | WINK | WGFL | WJAX | WKMG | WECP / WJHG-DT3 | WTSP | WPEC | WGCL | WRDW | WRBL | WMAZ | WTOC | WCTV | WSWG | KGMB / KHBC-DT2 / KOGG-DT2 | KBOI | KIDK | KLEW | KMVT | WCIA / WCIX-DT2 | WMBD | WHBF | WIFR | WTTV / WTTK | WEVV | WANE | WLFI | WSBT | WTHI | KGAN | KCCI | KIMT | KPTH-DT3 | KWCH / KBSD / KBSL / KBSH | KOAM | WIBW | WNKY-DT2 | WYMT | WKYT | WLKY | KALB-DT2 | WAFB | KLFY-TV | KSWL-LD | KNOE-TV | WWL-TV | KSLA | WABI-TV | WGME-TV | WAGM-TV | WBOC-TV | WSHM | WBKB | WNEM | WWTV / WWUP | WWMT | WLNS | KEYC | WLOX-DT2 | WCBI | WXVT | WHLT | WJTV | WMDN | KFVS | KHQA | KRCG | KCTV | KTVO-DT2 | KCJO / KNPN-LD2 | KMOV | KOLR | KTVQ | KXLF / KBZK | KXGN-TV | KRTV / KXLH | KPAX / KAJJ | KOLN / KGIN | KNPL | KMTV | KLAS | KTVN | KRQE / KBIM / KREZ | WBNG | WIVB | WWNY | WENY-DT2 | WROC | WRGB | WTVH | WKTV-DT2 | WBTV | WNCN | WFMY | WNCT | WWAY-DT2 | KXMB / KXMA-DT2 / KXMC / KXMD | KXJB / KVLY-DT2 / KRII-DT2 | WKRC | WBNS | WHIO | WOHL-CD2 / WAMS | WOIO | WTOL | WKBN | KWTV | KOTV | KBNZ | KVAL / KCBY / KPIC | KTVL | KOIN | WTAJ | WSEE | WHP | WYOU | WPRI | WCSC | WLTX | WBTW | WSPA | KELO / KDLO / KCLO / KPLO | WDEF | WBBJ-DT3 | WJHL | WVLT | WREG | WTVF | KTAB | KFDA | KEYE | KFDM | KVEO-DT2 | KZTV | KDBC | KHOU | KYLX | KLBK | KYTX | KOSA | KLST | KENS | KXII | KXTS | KWTX / KBTX | KAUZ | KUTV | WCAX | WCAV | WSVF-CD2 / WHSV-DT2 | WTKR | WTVR | WDBJ | KIRO | KREM | KIMA / KEPR | WOWK | WVNS | WIYE | WDTV | WTRF | WFRV / WJMN | WKBT | WISC | WDJT | KBJR-DT2 | WSAW | KGWC / KGWL / KGWR | KGWN / KSTF | ZBM | KUAM-DT2 | W32DZ-D | ZBG | WCVI
Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area.