WSB-TV originally signed on the air on September 29, 1948 on VHF channel 8 as a primary NBC affiliate and secondary ABC affiliate; it is the flagship station of Cox Media Group since its inception.
1951–1962
On September 30, 1951, WSB-TV switched to VHF channel 2 and the complete affiliation with NBC; giving to WLTV channel 8 the ABC affiliate, which switched to channel 11 and changed the call letters two years later.
1962–1970
1970–1986
During this logo's run, WSB-TV switched back to ABC on September 1st, 1980 with WXIA-TV.
1986–present
1986–1994
The "2" in this logo has been used since 1986, undergoing a few secondary design changes since.
1Stations owned by CMG but operated by News-Press & Gazette Company under an shared services agreement. 2CMG operates this station, but it is owned by Hoffman Communications, Inc. under joint sales and shared services agreements. 3Owned by CXR Radio, LLC, sale of these stations to a third party to be determined.
