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Logopedia
1964–1966 1966–1977 1977–1995 1995
1964–1966 1966–1977 1977–1995 1995
1995–2002 2002–2006 2006–2011, 2022–present 2011–2022
1995–2002 2002–2006 2006–2011, 2022–present 2011–2022

WIHS-TV[]

1964–1966[]

LOGO MISSING

WSBK-TV[]

1966–1977[]

1977–1995[]

Designer:  Joel Markus
Typography:  Unknown
Launched:  January 1977

January–June 1995[]

WSBK was sold by New World Communications to the Paramount Stations Group in 1994. In 1995, WSBK joined UPN, although they kept the "TV38" branding until June of that year.

1995–2002[]

In June, the station put itself in line with other UPN affiliates by branding as UPN 38. During that logo's run Paramount's parent company, Viacom purchased CBS Corporation in 2000. The merger resulted in a duopoly, which merged channel 38's operations with CBS-owned-and-operated WBZ-TV's facility.

2002–2006[]

UPN rebranded for the 2002-2003 television season, and WSBK changed their logo in accordance.

2006–2011, 2022–present[]

In 2006, UPN and The WB were both shutdown and merged to form The CW. The CW went to Sunbeam Television's WLVI. MyNetworkTV, a new network launched to fill the void left by stations that did not join The CW, went to independent WZMY-TV. WSBK reverted to being independent and returned to "TV 38". Their new logo took the Helvetica "38" from their previous logo and added a circle around it. On September 19, 2022, WSBK dropped its MyNetworkTV affiliation and reverted back to an independent station, bringing back its longtime moniker TV38 for the third time.

2011–2022[]

In 2011, WSBK joined MyNetworkTV when WZMY went independent as WBIN-TV (now WWJE-DT).

2015–2022[]

External links[]