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Logopedia
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1954–1965 1965–1970 1970–1972 1972–1979 1979–1986
1954–1965 1965–1970 1970–1972 1972–1979 1979–1986
1986–1990 1990–2002 2002–2008 2008–2023 2023-present
1986–1990 1990–2002 2002–2008 2008–2023 2023-present

1954–1965[]

Originally signed on the air on December 25, 1954 as a primary NBC affiliate on VHF channel 12, it was owned by future Alabama governor Gordon Persons, who sold channel 12 and WSFA radio (AM 1440, now WLWI) to the Oklahoma Publishing Company in February 1955 and again in 1959 to the Columbia, South Carolina-based Liberty Life Insurance Company.

1965–1970[]

1970–1972[]

1972–1979[]

Then-corporate sibling WTOL in Toledo and WIS-TV in Columbia, South Carolina used a similar logo from 1970s.

1979–1986[]

The "-TV" suffix was omitted in 1986, long after WSFA radio was sold.

1986–2002[]

1986–1990[]

1990–2002[]

2002–present[]

2002–2008[]

Designer:  VDO
Typography:  Akzidenz-Grotesk
Launched:  October 28, 2002

Liberty merged with Raycom, sharing its then-flagship status with sister station WBTV in Charlotte, North Carolina.

2008–2023[]

Designer:  Raycom Design Group
Typography:  Akzidenz-Grotesk
Launched:  October 20, 2008

2023–present[]

Designer:  Unknown
Typography:  Termina (modified)
Launched:  2023

In December 2023, WSFA removes the NBC logo together with 55 other Gray-owned NBC stations nationwide in favor of their generic logo.

External links[]


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