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1954–1965 1965–1970 1970–1972 1972–1979 1979–1986
1954–1965 1965–1970 1970–1972 1972–1979 1979–1986
1986–1990 1990–2002 2002–2008 2008–2023 2023-present
1986–1990 1990–2002 2002–2008 2008–2023 2023-present

1954–1965[]

WSFA-TV 1954 Logo

Originally signed on the air on December 25, 1954 as a primary NBC affiliate on VHF channel 12, it was owned by future Alabama governor Gordon Persons, who sold channel 12 and WSFA radio (AM 1440, now WLWI) to the Oklahoma Publishing Company in February 1955 and again in 1959 to the Columbia, South Carolina-based Liberty Life Insurance Company.

1965–1970[]

Screen Shot 2017-06-26 at 8.31.26 PM

1970–1972[]

Screen Shot 2017-06-26 at 8.41.25 PM

1972–1979[]

Screen Shot 2017-05-07 at 3.40.08 PM

Then-corporate sibling WTOL in Toledo and WIS-TV in Columbia, South Carolina used a similar logo from 1970s.

1979–1986[]

WSFA1979

The "-TV" suffix was omitted in 1986, long after WSFA radio was sold.

1986–2002[]

WSFA 12 (1986-2002)

1986–1990[]

WSFA86-1

1990–2002[]

WSFA 1

2002–present[]

2002–2008[]

WSFA 2003

Liberty merged with Raycom, sharing its then-flagship status with sister station WBTV in Charlotte, North Carolina.

2008–2023[]

Wsfa-logo

2023-present[]

WSFA 2023

External links[]


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