Originally signed on the air on December 25, 1954 as a primary NBC affiliate on VHF channel 12, it was owned by future Alabama governor Gordon Persons, who sold channel 12 and WSFA radio (AM 1440, now WLWI) to the Oklahoma Publishing Company in February 1955 and again in 1959 to the Columbia, South Carolina-based Liberty Life Insurance Company.
1965–1970
1970–1972
1972–1979
Then-corporate sibling WTOL in Toledo and WIS-TV in Columbia, South Carolina used a similar logo from 1970s.
1979–1986
"Let's all be there!" ID (1985–1986)
The "-TV" suffix was omitted in 1986, long after WSFA radio was sold.
1986–2002
1986–1990
Only on WSFA Montgomery IDs 1989
"Come home to the best, only on WSFA" (1988–1989)
1990–2002
2002–present
2002–2008
Liberty merged with Raycom, sharing its then-flagship status with sister station WBTV in Charlotte, North Carolina.
1Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 2Owned by Schurz Communications, Gray operated KGHZ through an SSA. 3Gray operates this station owned by American Spirit Media. 4Gray operates this station owned by Tegna through an SSA. 5The E.W. Scripps Company operates this station through an SSA. 6Gray operates this station owned by Tougaloo College. 7Joint venture with Ryman Hospitality Properties. 8Gray operates this station owned by SagamoreHill Broadcasting through an SSA. 9Sale of this station to VCY America pending FCC approval.
.svg "WSFA Olympics (2008).svg (36 KB)")
_Monochrome.svg "WSFA Olympics (2008) Monochrome.svg (37 KB)")
