WSM-TV signed on the air on September 13, 1950 as the sister station to radio outlet WSM.
1953–1954[]
LOGO MISSING
1954–1956[]
LOGO MISSING
1956–1960[]
LOGO MISSING
1960–1968[]
1968–1976[]
1976–1980[]
1976–1980
1980–1981[]
WSMV-TV[]
WSM radio and TV would be sold to separate owners on November 3, 1981; WSM-TV's new owner, the Gillett Broadcasting Company changed the station's call sign to WSMV on that day. The "-TV" suffix was added to the call letters in July 1982 (though it was not used on air until 1995).
1981-present[]
1981–1986[]
The multi-colored "4" from the last year as WSM-TV was retained, albeit with some slight changes to the colors.
1986–1994 (primary), 1981-1986 (secondary)[]
The underlying shape of the previous logo was kept, but was now rendered in gold and having three lines instead of five previously; initially, it was used concurrently with the multi-colored '4' above.
1994-present[]
1994–2002[]
2002–2005[]
Onscreen bug (2002–2005)
2005–2008[]
2008–2015[]
From 2008-2020, the "4"'s gold color rendering is stylized like the 2003-2011 KNBC logo.
"Working for You" variant (2008–2011)
Variant of logo, loosely based on WNBC New York's 2008 logo (2011–2015)
1Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 2Owned by Schurz Communications, Gray operated KGHZ through an SSA. 3Gray operates this station owned by American Spirit Media. 4Gray operates this station owned by Tegna through an SSA. 5Gray operates this station owned by The E. W. Scripps Company through an SSA. 6Gray operates this station owned by Tougaloo College. 7Joint venture with Ryman Hospitality Properties. 8Gray operates this station owned by SagamoreHill Broadcasting through an SSA. 9Joint venture with Warner Bros. Discovery and Lionsgate. 10Swap of these stations to Marquee Broadcasting in exchange for Marquee's construction permit of KCBU in Salt Lake City pending FCC approval.