WSM-TV signed on the air on September 13, 1950 as the sister station to radio outlet WSM.
1953–1954
LOGO MISSING
1954–1956
LOGO MISSING
1956–1960
LOGO MISSING
1960–1968
1968–1976
1976–1980
1976–1980
1980–1981
WSMV-TV
WSM radio and TV would be sold to separate owners on November 3, 1981; WSM-TV's new owner, the Gillett Broadcasting Company changed the station's call sign to WSMV on that day. The "-TV" suffix was added to the call letters in July 1982 (though it was not used on air until 1995).
1981-present
1981–1986
The multi-colored "4" from the last year as WSM-TV was retained, albeit with some slight changes to the colors.
1986–1994 (primary), 1981-1986 (secondary)
The underlying shape of the previous logo was kept, but was now rendered in gold and having three lines instead of five previously.
1994-present
1994–2002
2002–2005
Onscreen bug (2002–2005)
2005–2008
2008–2015
From 2008-2020, the "4"'s gold color rendering is stylized like the 2003-2011 KNBC logo.
"Working for You" variant (2008–2011)
Variant of logo, loosely based on WNBC New York's 2008 logo (2011–2015)
1Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 2Owned by Schurz Communications, Gray operated KGHZ through an SSA. 3Gray operates this station owned by American Spirit Media. 4Gray operates this station owned by Tegna through an SSA. 5The E.W. Scripps Company operates this station through an SSA. 6Gray operates this station owned by Tougaloo College. 7Joint venture with Ryman Hospitality Properties. 8Gray operates this station owned by SagamoreHill Broadcasting through an SSA.
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