Originally signed on the air on July 29, 1956 as WCKT, channel 7 was a primary NBC affiliate owned by the Biscayne Television Corporation, a partnership between the Cox and Knight publishing families.
A new company called Sunbeam Television, a partnership between Miami Beach-based father-son duo real estate developer Sydney and Edmund Ansin, purchased the station for $3.4 million on December 19, 1962.
WCKT "Channel 7, proud as a peacock" promo from late 1979
On June 7, 1983, WCKT changed its callsign to the current WSVN, and added a new wordmark to go with this change.
Six years later, on January 1, 1989, at exactly 3:00 am, WSVN, WCIX (now known as WFOR-TV), and WTVJ switched affiliations. WSVN's NBC affiliation moved to WTVJ, channel 4's CBS affiliation moved to WCIX, and channel 6's Fox affiliation moved to channel 7.
Standalone print version of the "Circle 7" logo; this logo was later implemented by Boston sister station WHDH, when Sunbeam Television assumed ownership of that station in 1993.
Print horizontal logo.
Horizontal color version of callsign logo
Logo with slogan for its newscasts (1988–1997)
3D version of the logo very similar to the 2017 WHDH logo.
Alternate version with Fox logo
Logo as seen on their "Let's All Be There" ID (1983–1986)
Logo as seen on "Come Home to Channel 7" ID (1986–1988). Shortly before it switched to Fox, references to NBC including the peacock were removed after the network purchased rival station WTVJ.