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1954–1958

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WTHI-TV first signed on the air on July 22, 1954. It was the first television station in the Terre Haute market. It was founded by local businessman and Indianapolis Motor Speedway owner Tony Hulman, owner of radio stations WTHI (1480 AM, now WPFR), and WTHI-FM/99.9). Channel 10 has been a CBS affiliate since its sign-on; however, it initially carried programming from NBC, ABC and the DuMont Television Network as well through secondary affiliations.

1958–1960

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1960–1967

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1967–1970

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1970–1978

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1978–1985

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1985–1988

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1988–2001

1988-1994

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1994-2001

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WTHI started to carry UPN on a secondary basis when the network launched on January 16, 1995, carrying its programming immediately after CBS late night. Rare for those arrangements with UPN, it continued until the network ended operations and merged with the WB in September 2006 to form The CW.

The Hulman family continued to own WTHI-TV until 1998, when they sold the station to Emmis Communications.

2001–2006

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Emmis Communications announced the sale of its 16 television stations on May 15, 2005, in order to concentrate on its radio properties. Emmis sold WTHI-TV to the LIN TV Corporation in August 2005, placing it under common ownership with LIN's three other CBS affiliates in Indiana: WANE-TV in Fort Wayne, WLFI-TV in Lafayette), and at the time, WISH-TV in Indianapolis.

2006–2012

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2012–present

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On June 13, 2016, it announced that WTHI and four other stations would be acquired by Heartland Media, through its USA Television MidAmerica Holdings joint venture with MSouth Equity Partners, for $115 million. Three years later in October 2019, Allen Media Broadcasting acquired channel 10 alongside 10 of 13 of Heartland's stations.

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