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Contents

1950–1952 1952–1957 1957–1962 1962–1964 1964–1968 1968–1971
1950–1952 1952–1957 1957–1962 1962–1964 1964–1968 1968–1971
1971–1974 1974–1977 1977–1981 1981–1986 1985–1986 1986–1992
1971–1974 1974–1977 1977–1981 1981–1986 1985–1986 1986–1992
1992–1994 1994–1995 1995–1998 1998–2002 2002–2016 2016–present
1992–1994 1994–1995 1995–1998 1998–2002 2002–2016 2016–present

WTAR-TV

1950–1952

Logopedia InfoWhite.svg LOGO MISSING

Hampton Roads' first television station and the second television station in Virginia; WTAR-TV began operations on channel 4 on April 2, 1950. It was originally owned by Norfolk Newspapers, along with WTAR radio (AM 790, now on AM 850) and WTAR-FM. It moved to channel 3 to alleviate interference with NBC owned-and-operated WRC-TV in Washington, D.C.

1952–1957

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1957–1962

Logopedia InfoWhite.svg LOGO MISSING

1962–1964

Logopedia InfoWhite.svg LOGO MISSING

1964–1968

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1968–1971

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1971–1974

WTAR-TV 1975.png

1974–1977

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1977–1981

WTAR-WTKR.svg

The logo resembles that of independent station XETV in Tijuana, Mexico and San Diego, California from 1973 to 1984. This logo survived a callsign change.

WTKR (-TV)

Although Landmark Communications; the new name of Norfolk Newspapers after it was reorganized in 1967; was able to get grandfathered protection for its flagship Hampton Roads cluster, it opted to sell channel 3 to Knight Ridder in 1981, who changed the station's calls to WTKR on March 4.

1981–1986

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1985–1986

Used concurrently with the 1977 '3' logo in this period.

1986–1992

WTKR Logo 1986.svg

In 1986, WTKR changed redesigned it logo to have the number "3" behind 3 stripes colored white, red, and blue, which coincide with it's new campaign "Discover the Land of the 3". The logo was modified in 1990 but removed the campaign altogether. Knight-Ridder sold WTKR and sister station WPRI-TV in Providence, Rhode Island to Narragansett Television in 1989.

1992–1994

WTKR 1992 Logo.svg

On February 6, 1992, WTKR dropped the "News 3" branding used since 1974 in favor of "Eyewitness News". At the same time, WTKR began using this logo in place of the version used since late 1986. The "Eyewitness News" branding had previously been used in the Hampton Roads market by NBC affiliate WAVY-TV from 1969 to 1981.

1994–1995

WTKR (1994).svg

In 1994, WTKR took on a more simple logo. The newscast were renamed to "TV3 News" and incorporated flashy graphics.

1995–2002

In 1995, after Narragansett sold WTKR to The New York Times Company, the station rebranded itself as News Channel 3 and adopted its News Channel branding, which was also used by other of its sister stations at the time.

2002–2016

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The Times left broadcasting entirely in 2007, selling their nine-station group to Local TV. Tribune Broadcasting would then acquire Local TV in 2013.

2016–present

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With the adoption of this logo, WTKR also revived the "News 3" branding last used in early 1992. The E.W. Scripps Company acquired WTKR in 2019 as part of Tribune Broadcasting's acquisition by Nexstar Media Group, owners of WAVY and WVBT.

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