This page only shows primary logo variants. For other related logos and images, see:
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| 1950–1952 | 1952–1957 | 1957–1962 | 1962–1964 | 1964–1970 | 1970 |
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| 1970–1976 | 1976–1986 | 1984–1985 | 1986–1992 | 1992–1994 | 1994–1995 |
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| 1995–1998 | 1998–2002 | 2002–2016 | 2016–present | ||
WTAR-TV[]
1950–1952[]
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LOGO MISSING |
Hampton Roads' first television station and the second television station in Virginia; WTAR-TV began operations on channel 4 on April 2, 1950. It was originally owned by Norfolk Newspapers, along with WTAR radio (AM 790, now WNIS, the callsign is now used on AM 850) and WTAR-FM. It moved to channel 3 to alleviate interference with the NBC owned-and-operated station WRC-TV in Washington, D.C.
1952–1957[]
1957–1962[]
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LOGO MISSING |
1962–1964[]
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LOGO MISSING |
1964–1970[]
1970[]
1970–1976[]
1976–1981[]
The logo resembles that of independent station XETV in Tijuana, Mexico and San Diego, California from 1973 to 1984. This logo survived a callsign change.
WTKR (-TV)[]
Although Landmark Communications; the new name of Norfolk Newspapers after it was reorganized in 1967; was able to get grandfathered protection for its flagship Hampton Roads cluster, it opted to sell channel 3 to Knight Ridder in 1981, who changed the station's calls to WTKR on March 4.
1981-1986[]
1984-1985[]
This "digital" alternate logo was used for a brief time in the mid-1980s.
1986–1992[]
In 1986, coinciding with the launch of the "Discover the Land of the 3" image campaign (developed by Klein & and used until 1990), WTKR adopted a new logo containing an italicized numerical "3" overlaid on white, red, and blue stripes.
Knight-Ridder sold WTKR and sister station WPRI-TV in Providence, Rhode Island to Narragansett Television in 1989.
1992–1994[]
On February 6, 1992, WTKR dropped the News 3 branding used since 1974 in favor of Eyewitness News. At the same time, WTKR began using this logo in place of the version used since late 1986. The Eyewitness News branding had previously been used in the Hampton Roads market by NBC affiliate WAVY-TV from 1969 to 1981.
1994–1995[]
In 1994, WTKR took on a more simple logo. The newscast were renamed to "TV3 News" and incorporated flashy graphics.
1995–1998[]
In 1995, after Narragansett sold WTKR to The New York Times Company, the station rebranded itself as News Channel 3 and adopted its News Channel branding, which was also used by other of its sister stations at the time.
1998–2002[]
2002–2016[]
The Times left broadcasting entirely in 2007, selling their nine-station group to Local TV. Tribune Broadcasting would then acquire Local TV in 2013.
2016–present[]
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With the adoption of this logo, WTKR also revived the "News 3" branding last used in early 1992. The E. W. Scripps Company acquired WTKR in 2019 as part of Tribune Broadcasting's acquisition by Nexstar Media Group, owners of WAVY and WVBT.
External links[]
| Newspapers: The New York Times | The New York Times International Edition | The New York Times International Weekly Magazines: Other: Investments: Other assets: Former/defunct: Former television/radio stations: Notes  |