In 1986, WTKR changed redesigned it logo to have the number "3" behind 3 stripes colored white, red, and blue, which coincide with it's new campaign "Discover the Land of the 3". The logo was modified in 1990 but removed the campaign altogether.
1992–1994
On February 6, 1992, WTKR dropped the "News 3" branding used since 1974 in favor of "Eyewitness News". At the same time, WTKR began using this logo in place of the version used since late 1986. The "Eyewitness News" branding had previously been used in the Hampton Roads market by NBC affiliate WAVY from 1969-81.
1994–1995
In 1994, WTKR took on a more simple logo. The newscast were renamed to "TV3 News" and incorporated flashy graphics.
1995–2002
WTKR 1995-1998
WTKR News Intro (1995-1997)
News Intro (1997-1998)
1998–2002
News Intro (2000-2002)
In 1995, after the buyout by The New York Times Company, the station rebranded itself as News Channel 3 and adopted its News Channel branding, which was used by other sister stations at the time.
1KZTV is owned by SagamoreHill Broadcasting, but it is programmed and operated by Scripps under a Shared Services Agreement. 2KNIN-TV and WFLX are owned by Gray Television, but are programmed and operated by Scripps under Shared Services Agreements.
Former/Defunct: Discovery Times | About.com | Fenway Sports Group1 (Boston Red Sox | Fenway Park | NESN (80%) | Liverpool FC | Roush Fenway Racing) | The Boston Globe | Boston.com | Telegram & Gazette | Baseline StudioSystems | The Gadsden Times | The Tuscaloosa News | The Press Democrat | The Gainesville Sun | The Ledger | Sarasota Herald-Tribune | Star-Banner | The Courier | The Daily Comet | The Dispatch | Times-News | The Star-News | Spartanburg Herald-Journal
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