In 1986, WTKR changed redesigned it logo to have the number "3" behind 3 stripes colored white, red, and blue, which coincide with it's new campaign "Discover the Land of the 3". The logo was modified in 1990 but removed the campaign altogether.
1992–1994
On February 6, 1992, WTKR dropped the "News 3" branding used since 1974 in favor of "Eyewitness News". At the same time, WTKR began using this logo in place of the version used since late 1986.
1KZTV is owned by SagamoreHill Broadcasting, but it is programmed and operated by Scripps under a Shared Services Agreement. 2KNIN-TV and WFLX are owned by Gray Television, but are programmed and operated by Scripps under Shared Services Agreements.
