Hampton Roads' first television station and the second television station in Virginia; WTAR-TV began operations on channel 4 on April 2, 1950. It was originally owned by Norfolk Newspapers, along with WTAR radio (AM 790, now on AM 850) and WTAR-FM. It moved to channel 3 to alleviate interference with NBCowned-and-operatedWRC-TV in Washington, D.C.
"Flibbertigibbet with Ann Dawson" newspaper ad (1971)
Station ID slide
The logo resembles that of independent station XETV in Tijuana, Mexico and San Diego, California from 1973 to 1984. This logo survived a callsign change.
Although Landmark Communications; the new name of Norfolk Newspapers after it was reorganized in 1967; was able to get grandfathered protection for its flagship Hampton Roads cluster, it opted to sell channel 3 to Knight Ridder in 1981, who changed the station's calls to WTKR on March 4.
Logo without shadow
"Chips Patrol" promo
On-screen ID (1984)
Used concurrently with the 1977 '3' logo in this period.
In 1986, WTKR changed redesigned it logo to have the number "3" behind 3 stripes colored white, red, and blue, which coincide with it's new campaign "Discover the Land of the 3". The logo was modified in 1990 but removed the campaign altogether. Knight-Ridder sold WTKR and sister station WPRI-TV in Providence, Rhode Island to Narragansett Television in 1989.
On February 6, 1992, WTKR dropped the "News 3" branding used since 1974 in favor of "Eyewitness News". At the same time, WTKR began using this logo in place of the version used since late 1986. The "Eyewitness News" branding had previously been used in the Hampton Roads market by NBC affiliate WAVY-TV from 1969 to 1981.
In 1994, WTKR took on a more simple logo. The newscast were renamed to "TV3 News" and incorporated flashy graphics.
WTKR news open (1995-1997)
News open (1997-1998)
News open (2000-2002)
In 1995, after Narragansett sold WTKR to The New York Times Company, the station rebranded itself as News Channel 3 and adopted its News Channel branding, which was also used by other of its sister stations at the time.
The Times left broadcasting entirely in 2007, selling their nine-station group to Local TV. Tribune Broadcasting would then acquire Local TV in 2013.
WTKR CBS 3
Profile picture on Facebook
News open (2016-2020)
WTKR Breaking News Open (2016-2020)
Alternate logo as seen on its website as of February 2020.
WTKR 2020 Android Logo.
Station ID (2020)
WTKR news opens
With the adoption of this logo, WTKR also revived the "News 3" branding last used in early 1992. The E.W. Scripps Company acquired WTKR in 2019 as part of Tribune Broadcasting's acquisition by Nexstar Media Group, owners of WAVY and WVBT.
Former/defunct: Discovery Times | About.com | Fenway Sports Group1 (Boston Red Sox | Fenway Park | NESN (80%) | Liverpool FC | Roush Fenway Racing) | The Boston Globe | Boston.com | Telegram & Gazette | Baseline StudioSystems | The Gadsden Times | The Tuscaloosa News | The Press Democrat | The Gainesville Sun | The Ledger | Sarasota Herald-Tribune | Star-Banner | The Courier | The Daily Comet | The Dispatch | Times-News | The Star-News | Spartanburg Herald-Journal