In 1986, WTKR changed redesigned it logo to have the number "3" behind 3 stripes colored white, red, and blue, which coincide with it's new campaign "Discover the Land of the 3". The logo was modified in 1990 but removed the campaign altogether.
On February 6, 1992, WTKR dropped the "News 3" branding used since 1974 in favor of "Eyewitness News". At the same time, WTKR began using this logo in place of the version used since late 1986. The "Eyewitness News" branding had previously been used in the Hampton Roads market by NBC affiliate WAVY from 1969-81.
In 1994, WTKR took on a more simple logo. The newscast were renamed to "TV3 News" and incorporated flashy graphics.
WTKR News Intro (1995-1997)
News Intro (1997-1998)
News Intro (2000-2002)
In 1995, after the buyout by The New York Times Company, the station rebranded itself as News Channel 3 and adopted its News Channel branding, which was used by other sister stations at the time.
Former/Defunct: Discovery Times | About.com | Fenway Sports Group1 (Boston Red Sox | Fenway Park | NESN (80%) | Liverpool FC | Roush Fenway Racing) | The Boston Globe | Boston.com | Telegram & Gazette | Baseline StudioSystems | The Gadsden Times | The Tuscaloosa News | The Press Democrat | The Gainesville Sun | The Ledger | Sarasota Herald-Tribune | Star-Banner | The Courier | The Daily Comet | The Dispatch | Times-News | The Star-News | Spartanburg Herald-Journal