- Not to be confused with WLTV-DT.
In the same year this logo debuted, WTLV and WJKS (now WCWJ) swapped affiliation, with WTLV taking the highest-rated ABC and WJKS taking the low-rated NBC.
WTLV Action 12 News Evening open from the early to mid 1980s
WTLV Action 12 News Tonight open from the early to mid 1980s
WTLV "Olympic Station" ID from 1984
WTLV station ID from the early to mid 1980s
WTLV "In Stereo" ID from the mid 1980s
In 1988, WTLV and WJKS reversed the affiliation swap, as NBC became the highest-rated network at the time.
12 News 6 p.m. open from 1997
Former "First Coast News" logo, used since 2005 until 2012.
"First Coast News" open 2013; also used by sister station WJXX.
News logo with byline
Occasionally used in Social Media Posts
TV stations along the First Coast and Colonial Coast, including Jacksonville, Florida