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1958-1961 1961-1967 1967-1980 1980-1994 1994-1997
1958-1961 1961-1967 1967-1980 1980-1994 1994-1997
1997-2004 2004-2011 2011-2015 2015-2019 2019-present
1997-2004 2004-2011 2011-2015 2015-2019 2019-present

1958–1961[]

WTOL 1950's

WTOL began broadcasting on December 5, 1958, as a CBS affiliate with a secondary NBC affiliation, sharing it with then-ABC affiliate WSPD-TV (channel 13, now WTVG) until 1969 when WDHO-TV (channel 24, now WNWO-TV) replaced WSPD-TV as the ABC affiliate. WTOL then became exclusively affiliated with CBS. WTOL is also the only station in Toledo to never change its primary affiliation.

The station was originally owned by the family of former area prosecutor and congressman Frazier Reams along with WTOL radio (AM 1230, now WCWA; and FM 104.7, now WIOT).

1961–1967[]

WTOL 1960's

WTOL was sold to Filmways (now part of Metro-Goldwyn-Mayer) in 1962. The Broadcasting Company of the South, a subsidiary of South Carolina insurer Liberty Life Insurance Company, bought WTOL in 1965 and later changed its name to Cosmos Broadcasting Corporation; WTOL was that company's only station located outside the Southern United States. Liberty reorganized itself as a holding company, the Liberty Corporation, in 1974, and WTOL came directly under the Liberty banner after Liberty sold off its insurance business in 2003.

1967–1980[]

Wtol 1969-center-200px
Logopedia InfoWhite SVG NEEDED

A similar logo was used by then-corporate sibling WIS in Columbia, SC and WSFA in Montgomery, AL during this time. From this logo to 2003, WTOL was known on-air as "Toledo 11" (sometimes spelled out as "Toledo Eleven").

1980–1997[]

1980–1994[]

WTOL 11

This logo continued to appear in localized affiliate boxes in CBS program ads in the Toledo and Detroit TV Guide editions until local listings were dropped in all TV Guide editions in 2005, long after this logo was discontinued officially.

The "11" from this logo is currently in use at former sister station WTOC-TV.

1994–1997[]

WTOL 1995

1997–2004[]

WTOL 11 The News Channel

Even though this logo is no longer used, it still appears on various exterior signs at the station's downtown Toledo studios.

2004–present[]

Even with the ownership changes that have occurred since 2006, WTOL retains its Liberty-era logo.

2004–2011[]

WTOL 2004

Raycom Media announced its acquisition of Liberty Media in 2005. Raycom already owned WNWO, but couldn't keep both because the Federal Communications Commission (FCC) does not allow one entity to own two of the top four rated stations in a single market. It opted to keep the higher-rated WTOL and sold WNWO to Barrington Broadcasting, who acquired that station in 2006.

2011–2019[]

WTOL (2011)
WTOL2011

This logo was brought back on a secondary basis in summer 2017 and eventually was briefly incorporated into an August 2017 graphic update before the next logo was restored.

2015–2019[]

WTOL (2015)

At this time, the eyemark was added.

2019–present[]

WTOL 11 2019

On August 20, 2018, it was announced that McLean, Virginia-based Tegna Inc. would purchase WTOL and sister station KWES-TV in Odessa, Texas for $105 million. The deal was completed on January 2, 2019. This made WTOL a sister station to NBC affiliate WKYC in Cleveland (and later to fellow CBS affiliate WBNS-TV in Columbus from a separate deal), while separating it from WOIO/WUAB.

External links[]


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