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1965 1965–1977 1977–1978 1978 1978–1979 1979–1989 1989–1992
1965 1965–1977 1977–1978 1978 1978–1979 1979–1989 1989–1992
1992–2002 1994–2002 2002–2008, 2010–2020 2008–2010 2017–present (secondary) 2020–present
1992–2002 1994–2002 2002–2008, 2010–2020 2008–2010 2017–present (secondary) 2020–present





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This logo debuted on June 10, 1979, and was shared with then-sister station KTSP-TV (now KSAZ-TV) in Phoenix from 1982 onward. WTSP and KTSP were both owned simultaneously at one point by Gulf Broadcasting. One of the images above use ABC's "Together" slogan from 1986–1987.


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1992–1994 (primary), 1992–2002 (secondary)

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The "10" design is similar to WALA-TV in Mobile–Pensacola, and WCAU in Philadelphia.


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In 1994, then-CBS affiliate WTVT, switched to Fox after an affiliation deal was made with then-owner New World Communications. As a result, CBS was forced to find a new station in Tampa, which was WTSP. ABC made the move to former Fox affiliate WFTS-TV. The previous logo was simply modified to include the CBS eyemark as a result. The station also got a new tagline, Keep your eye on 10!

2002–2008, 2010–2020


In 2010, WTSP reverted to the 2002 logo.


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The 2008 logo is a simplified version of the 2002 logo. That logo only lasted for 2 years before they reverted the previous logo in 2010.

2017–present (secondary)

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The 2017 logo is almost the same as the 2002 logo, but the "10" is placed inside a black box.


WTSP 10 Tampa Bay 2020.svg

On April 10, 2020, WTSP introduced a new logo with a retro style to it and rebranding itself as "10 Tampa Bay". This logo is a variant of the logo that has been used by Australian TV network Network 10 since October 2018; both CBS and Network 10 are owned by ViacomCBS, which also owns nearby CW station WTOG. The logo also looks similar to the WJAR-TV logo from the 1980s, although having multiple lines instead of one.

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