This logo debuted June 10, 1979, and was shared with then-sister station KTSP (now KSAZ-TV) from 1982 onward. WTSP and KTSP were both owned simultaneously at one point by Gulf Broadcasting. One of these pics above use ABC's Together slogan from 1986-1987.
In 1994, WTVT, the CBS affiliate in Tampa Bay, switched to the Fox network after an affiliation deal was made with WTVT parent New World Communications. As a result, CBS was forced to find a new station in Tampa, which was WTSP. ABC made the move to former Fox station WFTS-TV. The previous logo was simply modified to include the CBS eyemark as a result.
The 2017 logo is almost the same as the 2002 logo, but the "10" is placed inside a black box.
On April 10th, 2020, WTSP introduced a new logo with a retro style to it and rebranding themselves as "10 Tampa Bay". This logo is reminiscent of Providence NBC affiliate WJAR-TV's logo from 1980 to 2002, as well as looking like the Network 10 logo since 2018.