This logo debuted June 10, 1979, and was shared with then-sister station KTSP–TV (now KSAZ-TV) in Phoenix from 1982 onward. WTSP and KTSP were both owned simultaneously at one point by Gulf Broadcasting. One of the images above use ABC's "Together" slogan from 1986–1987.
The "10" design is similar to WALA-TV in Mobile–Pensacola in Alabama and Florida, and WCAU in Philadelphia.
In 1994, then-CBS affiliate WTVT, switched to Fox after an affiliation deal was made with then-owner New World Communications. As a result, CBS was forced to find a new station in Tampa, which was WTSP. ABC made the move to former Fox affiliate WFTS-TV. The previous logo was simply modified to include the CBS eyemark as a result.
The 2017 logo is almost the same as the 2002 logo, but the "10" is placed inside a black box.
On April 10th, 2020, WTSP introduced a new logo with a retro style to it and rebranding itself as "10 Tampa Bay". This logo is a variant of the logo that has been used by Network 10 since October 2018; both CBS and Network 10 are owned by ViacomCBS, which also owns nearby The CW station WTOG. The logo also looks similar to the WJAR-TV logo from the 1980s, although having multiple lines instead of one.