1991-1995 | 1995-1999 | 1999-2006 | 2006-2013 | 2013-2023 | 2023-2024 | 2024-present |
1991–1995[]
WTTA signed on the air on June 21, 1991 as an independent station consisting mainly of syndicated programs passed over by the market's other stations, barter programming, network shows not cleared by eventual sister WFLA-TV (channel 8), WTSP (channel 10) and WTVT (channel 13) and infomercials. Due to its low budget, weekend programming tended to consist entirely of infomercials. WTTA also carrying Fox Kids children's programming block which is not cleared by WTVT until 2001, in addition to The WB's Kids' WB children's programming block starting in September 1999 until the station dropped the former in 2001 and transferred to WMOR-TV.
1995–1999[]
1999–2006[]
In September 1999, WTTA became Tampa Bay's affiliate of The WB (replacing charter affiliate WMOR-TV, which reverted to being an independent station), two years after the network entered into a group deal with Sinclair to affiliate the company's independent stations and UPN affiliates with The WB.
2006–2013[]
On July 19, 2012, concurrently with Sinclair's announcement that it would purchase six television stations from Newport Television, Sinclair exercised its option to acquire WTTA outright from Bay Television.
2013–2023[]
On August 20, 2014, Sinclair announced that it would sell WTTA, along with WHTM-TV in Harrisburg (which Sinclair, on behalf of Allbritton is planning on to divest) KXRM-TV and KXTU-LD in Colorado Springs, to Media General in a swap for WJAR in Providence, Rhode Island, WLUK-TV and WCWF in Green Bay, and WTGS in Savannah, Georgia. The swap, part of Media General's merger with LIN Media, made WTTA a sister station to Media General flagship station WFLA-TV.
2023–2024[]
On September 1, 2023, WTTA take over The CW affiliation for the Tampa market and became an O&O of the network, replacing Paramount-owned WTOG as Tampa Bay's CW station, after Paramount cease their affiliation with the network and become independent stations. MyNetworkTV programming remains on the schedule.
2024-present[]
External links[]